SOCIAL

YouTube Experiments with Suggested Hashtags for Shorts Clips

Published

1 year ago

January 5, 2023

YouTube Adds New Creative Options for Shorts, Expands Shorts Drafts on iOS

YouTube’s looking to help Shorts creators gain more traction for their clips, by suggesting relevant hashtags to add to their Shorts within the upload process.

As explained by YouTube:

“To make it easier for Shorts creators to add relevant hashtags to video titles, we’re running an experiment that suggests new hashtags to include when publishing Shorts. If you’re a creator in the experiment, you’ll see suggested hashtags appear in the upload flow on mobile. The suggestions will be custom to your channel as they’re based on content you’ve previously uploaded.”

So the suggested tags won’t be based on AI detection of the content itself – which would be impressive – but will instead be based on the common tags and topics associated with each channel.

Which could still be helpful, though it does depend on what you’re looking to upload, and how often your content stays in line with your regular topics of focus.

I mean, it probably does – YouTube clearly prefers channels to stay in their defined lanes in this respect, and align themselves around certain themes, and if you’re looking to build an audience in the app, that approach also makes the most sense.

With that in mind, these suggested tags could actually help a lot in ensuring you choose the right ones for your clips, and not just the typical, promotional tags, like #Shorts, which is pretty much the same as TikTok’s #ForYou and #FYP tags.

Everyone uses these, and they likely do nothing for your reach – though YouTube’s own explainer on Shorts does suggest that users should include the #Shorts tag ‘to help with discovery’ in the app. That might now be outdated, given that Shorts now has its own section in the app, and all videos under 60 seconds are filtered into it. But again, YouTube does suggest that you include this – we’ve asked YouTube for clarification on whether this is still necessary.

Ideally, however, these new recommendations will start to move publishers away from more generic tags, and towards more targeted segmentation, which will then help YouTube’s algorithms highlight more relevant content to more users.

YouTube says that a small number of Shorts creators in the US will be included in the initial experiment, which will run on both iOS and Android devices.

Related Topics:Clips Experiments Hashtags shorts Suggested YouTube

Up Next

Pinterest Announces New Partnership with LiveRamp on Data Clean Rooms for Ad Targeting

Don't Miss

Microsoft Plans to Integrate ChatGPT into its Bing Search Engine

Click to comment

You must be logged in to post a comment Login

SOCIAL

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

1 month ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

Share on Facebook

Post on X

Save

SOCIAL

Catering to specific audience boosts your business, says accountant turned coach

Published

2 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

SOCIAL

Instagram Tests Live-Stream Games to Enhance Engagement

Published

2 months ago

February 26, 2024

Entireweb News Bot

Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.