Connect with us

SOCIAL

YouTube Outlines its Evolving Efforts to Combat the Spread of Harmful Misinformation

Published

on

YouTube Moves Away from Original Programming to Focus on Creator Funding Initiatives


YouTube has provided a new overview of its evolving efforts to combat the spread of misinformation via YouTube clips, which sheds some light on the various challenges that the platform faces, and how it’s considering its options in managing these concerns.

It’s a critical issue, with YouTube, along with Facebook, regularly being identified as a key source of misleading and potentially harmful content, with viewers sometimes taken down ever-deeper rabbit holes of misinformation via YouTube’s recommendations.

YouTube says that it is working to address this, and is focused on three key elements in this push.

The first element is catching misinformation before it gains traction, which YouTube explains can be particularly challenging with newer conspiracy theories and misinformation pushes, as it can’t update its automated detection algorithms without a significant amount of content to go on to train its systems.

Automated detection processes are built on examples, and for older conspiracy theories, this works very well, because YouTube has enough data to feed in, in order to train its classifiers on what they need to detect and limit. But newer shifts complicate matters, presenting a different challenge.

YouTube says that it’s considering various ways to update its processes on this front, and limit the spread of evolving harmful content, particularly around developing news stories.  

“For major news events, like a natural disaster, we surface developing news panels to point viewers to text articles for major news events. For niche topics that media outlets might not cover, we provide viewers with fact check boxes. But fact checking also takes time, and not every emerging topic will be covered. In these cases, we’ve been exploring additional types of labels to add to a video or atop search results, like a disclaimer warning viewers there’s a lack of high quality information.

That, ideally, will expand its capacity to detect and limit emerging narratives, though this will always remain a challenge in many respects.

The second element of focus is cross-platform sharing, and the amplification of YouTube content outside of YouTube itself.

YouTube says that it can implement all the changes it wants within its app, but if people are re-sharing videos on other platforms, or embedding YouTube content on other websites, that makes it harder for YouTube to restrict its spread, which leads to further challenges in mitigating such.

“One possible way to address this is to disable the share button or break the link on videos that we’re already limiting in recommendations. That effectively means you couldn’t embed or link to a borderline video on another site. But we grapple with whether preventing shares may go too far in restricting a viewer’s freedoms. Our systems reduce borderline content in recommendations, but sharing a link is an active choice a person can make, distinct from a more passive action like watching a recommended video.

This is a key point – while YouTube wants to restrict content that could promote harmful misinformation, if it doesn’t technically break the platform’s rules, how much can YouTube work to limit such, without over-stepping the line?

If YouTube can’t limit the spread of content through sharing, that’s still a significant vector for harm, so it needs to do something, but the trade-offs here are significant.

“Another approach could be to surface an interstitial that appears before a viewer can watch a borderline embedded or linked video, letting them know the content may contain misinformation. Interstitials are like a speed bump – the extra step makes the viewer pause before they watch or share content. In fact, we already use interstitials for age-restricted content and violent or graphic videos, and consider them an important tool for giving viewers a choice in what they’re about to watch.

Each of these proposals would be seen by some as overstepping, but they could also limit the spread of harmful content. At what point, then, does YouTube become a publisher, which could bring it under existing editorial rules and processes?

There are no easy answers in any of these categories, but it’s interesting to consider the various elements at play.

Lastly, YouTube says that it’s expanding its misinformation efforts globally, due to varying attitudes and approaches towards information sources.

“Cultures have different attitudes towards what makes a source trustworthy. In some countries, public broadcasters like the BBC in the U.K. are widely seen as delivering authoritative news. Meanwhile in others, state broadcasters can veer closer to propaganda. Countries also show a range of content within their news and information ecosystem, from outlets that demand strict fact-checking standards to those with little oversight or verification. And political environments, historical contexts, and breaking news events can lead to hyperlocal misinformation narratives that don’t appear anywhere else in the world. For example, during the Zika outbreak in Brazil, some blamed the disease on international conspiracies. Or recently in Japan, false rumors spread online that an earthquake was caused by human intervention.

The only way to combat this is to hire more staff in each region, and create more localized content moderation centers and processes, in order to factor in regional nuance. Though even then, there are considerations as to how restrictions potentially apply across borders – should a warning shown on content in one region also appear in others?

Again, there are no definitive answers, and it’s interesting to consider the varying challenges YouTube faces here, as it works to evolve its processes.

You can read YouTube’s full overview of its evolving misinformation mitigation efforts here.



Source link

SOCIAL

17 Content Options for Each Stage of the Sales Journey [Infographic]

Published

on

17 Content Options for Each Stage of the Sales Journey [Infographic]

Looking to formulate a better content strategy for 2023?

This will help – the team from Orbit Media has put together a listing of 17 content formats, and where they fit within the sales funnel which could provide some inspiration for your planning.

There are some good pointers here, with specific approaches that you can take at each stage of the journey.

Check out the full listing below – while you can read more on the Orbit Media website.

Source link

Continue Reading

SOCIAL

Meta Soars by Most in Decade, Adding $100 Billion in Value

Published

on

Meta Soars by Most in Decade, Adding $100 Billion in Value

Correction: February 2, 2023 This article has been revised to reflect the following correction: An earlier version of this article misstated how much Meta expected to spend on its deal with the virtual reality start-up Within. It is $400 million, not $400 billion. Meta’s stock surged on Thursday …

Source link

Continue Reading

SOCIAL

Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Published

on

Twitter’s Cancelling Free Access to its API, Which Will Shut Down Hundreds of Apps

Well, this is certainly problematic.

Twitter has announced that, as of February 9th, it’s cutting off free access to its API, which is the access point that many, many apps, bot accounts, and other tools use to function.

That means that a heap of Twitter analytics apps, management tools, schedulers, automated updates – a range of key info and insight options will soon cease to function. Which seems like the sort of thing that, if you were Twitter, you’d want to keep on your app.

But that’s not really how Twitter 2.0 is looking to operate – in a bid to rake in as much revenue as absolutely possible, in any way that it can, Twitter will now look to charge all of these apps and tools. But most, I’d hazard a guess, will simply cease to function.

The bigger business apps already pay for full API access – your Hootsuite’s and your Sprout Social’s – so they’ll likely be unaffected. But it could stop them from offering free plans, which would have a big impact on their business models.

The announcement follows Twitter’s recent API change which cut off a heap of Twitter posting tools, in order, seemingly, to stop users accessing the platform through a third-party UI. 

Now, even more Twitter tools will go extinct, a broad spread of apps and functions that contribute to the real-time ecosystem that Twitter has become. Their loss, if that’s what happens, will have big impacts on overall Twitter activity.

On the other hand, some will see this as another element in Twitter’s crackdown on bots, which Twitter chief Elon Musk has made a personal mission to eradicate. Musk has taken some drastic measures to kill off bots, some of which are having an impact, but Musk himself has also admitted that such efforts are reducing overall platform engagement

This, too, could be a killer in this respect

It’ll also open the door to Twitter competitors, as many automated update apps will switch to other platforms. This relates to things like updates on downtime from video games, weather apps, and more. There are also tools like GIF generators and auto responders – there’s a range of tools that could now look for a new home on Mastodon, or some other Twitter replicant. 

In this respect, it seems like a flawed move, which is also largely ignorant of how the developer community has facilitated Twitter’s growth. 

But Elon and Co. are going to do things their own way, whether outside commentators agree or not – and maybe this is actually a path to gaining new Twitter data customers, and boosting the company’s income. 

But I doubt it.

If there are any third-party Twitter apps that you use, it’ll be worth checking in to see if they’re impacted before next week.



Source link

Continue Reading

Trending

en_USEnglish