Snapchat is finally releasing one of its most requested updates – the capacity to change your username in the app, without any impact on your friends’ list, Snap code, Snap score, Memories, etc.
As you can see in this sequence, as of February 23rd, all Snapchatters, on iOS and Android, will be able to update their username, which will be welcome news for many.
Because while calling yourself ‘LadiesMan23’ may have been funny when you were 15, it’s probably less so now. And while you’ve always been able to update your display name, your account username has been set in stone from the beginning, which, in some cases, is a less than ideal set-up.
So you can finally ditch the old ‘Fartfacekilla’ and ‘SexyMan69’ tags and become a more mature, responsible Snapchat user.
The only proviso is that users won’t be able to switch to usernames that have already been used. You’ll also only be able to change your username once per year – though I suspect that’s probably less of a consideration, as the people who really want this feature are those who have awkward, dated names that they’re keen to shed.
So maybe you’ll suddenly see a return of your old friends to Snap, now that they can post without those embarrassing tags, and you might suddenly get some new contacts and connection requests from long lost jokesters.
It could actually be a key update as Snapchatters grow up.
To update your Snapchat Username (from February 23rd)
- Tap the Bitmoji icon in the top left corner of the Camera to head to the profile screen
- Select ‘Settings’ by tapping on the gear icon in the top right corner of the profile
- Tap ‘Username’, just below ‘Name’, and select ‘Change Username’ marked in blue
- You then click ‘Continue’ on the pop up reminding that Usernames can only be changed once per year
- Type in a new Username, and hit ‘Next’
Meta’s Adding More Ad Targeting Information to its Ad Library Listings
In the wake of the Cambridge Analytics scandal, Meta has implemented a range of data protection measures to ensure that it limits access to users’ personal data and insight, while at the same time, it’s also been working to provide more transparency into how its systems are being used by different groups to target their messaging.
These conflicting approaches require a delicate balance, one which Meta has largely been able to maintain via its Ad Library, which enables anyone to see any ad being run by any Facebook Page in the recent past.
Now, Meta’s looking to add to that insight, with new information being added to the Ad Library on how Pages are using social issue, electoral or political ads in their process.
As you can see here, the updated Ad Library overview will include more specific information on how each advertiser is using these more sensitive targeting options, which could help researchers detect misuse or report concerns.
As explained by Meta:
“At the end of this month, detailed targeting information for social issue, electoral or political ads will be made available to vetted academic researchers through the Facebook Open Research and Transparency (FORT) environment […] Coming in July, our publicly available Ad Library will also include a summary of targeting information for social issue, electoral or political ads run after launch. This update will include data on the total number of social issue, electoral and political ads a Page ran using each type of targeting (such as location, demographics and interests) and the percentage of social issue, electoral and political ad spend used to target those options.”
That’s a significant update for Meta’s ad transparency efforts, which will help researchers better understand key trends in ad usage, and how they relate to messaging resonance and response.
Meta has come under scrutiny over such in the past, with independent investigations finding that housing ads, for example, were illegally using race-based exclusions in their ad targeting. That led to Meta changing its rules on how its exclusions can be used, and this new expansion could eventually lead to similar, by making discriminatory ad targeting easier to identify, with direct examples from Meta’s system.
For regular advertisers, it could also give you some additional insight into your competitors’ tactics. You might find more detailed information on how other brands are honing in on specific audiences, which may not be discriminatory, but may highlight new angles for your own marketing efforts.
It’s a good transparency update, which should glean significant benefits for researchers trying to better understand how Meta’s intricate ad targeting system is being used in various ways.
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