Connect with us

SOCIAL

YouTube Previews New Channel Analytics Options, Providing More Insight into Content Performance

Published

on

YouTube Previews New Channel Analytics Options, Providing More Insight into Content Performance


YouTube has outlined some new analytics options that it currently has in development, and that it’s considering in future, as part of its broader effort to help creators maximize their on-platform performance.

Monetization has become a bigger focus for YouTube of late, as it works to fend off competition from TikTok – because while TikTok is the trending app of the moment, it currently doesn’t provide comparative monetization processes, which means that creators, especially big stars, can make a lot more money by posting to YouTube instead.

YouTube’s hoping that by accentuating this, and providing more analytics tools to its users, that, eventually, will see more of them put more focus on its app, moving away from TikTok as a result, which could help it maintain its position as the key video platform on the web.

The first new analytics offering aims to provide more specific insight into the performance of your content in each stream – i.e. your main channel, live-streaming, Shorts, etc.

As explained by YouTube:

“We want to give you an overview of the different formats – for example, how much you upload and how much you live streamed – tell you about the views for each format, tell you about the overlap in audience between these different formats, and then let you dive into each format individually, so you can see the right analytics, whether it’s for regular videos, or shorts, or live streams.”

As you can see in these example screens, the new format would provide separate tabs for each element, which will provide more perspective on how each is driving views, and what your audience is engaging with. That could help you formulate a more effective content strategy, while also highlighting the comparative value of each format within your approach.

Advertisement

Furthering this, YouTube’s also looking to better highlight your channel revenue split based on content format, so you can see how much money you’re generating from each element.

YouTube analytics update

The big benefit here would be that YouTube would be able to better highlight the benefits of posting to its app, as opposed to TikTok, with the results very likely to show that creators can make a lot more money from longer form uploads and streams.

See also  How to Choose a Color for Your Website [Infographic]

Essentially, the data, for most users, will show that while short-form clips can be great for engagement, stretching your approach to different formats will get you more money, and seeing this spelled out in clear splits like this will be valuable for planning and promotion purposes. The data will also highlight memberships, Super Chat, and eventually, eCommerce listings and other elements.

Finally, YouTube’s also developing new insights to help creators come up with better, more resonant content ideas.

“We recently launched an experiment to some of you where you can see the popularity of certain search terms, and whether or not, they are ‘content gaps’. We want to expand that, and help you with things like ‘hey, which topics are trending on YouTube?’ or which videos are sort of growing in popularity with your audience, all with the idea of how can we help you expand your audience, or find new topics for your existing audience.”

YouTube first started testing this with a small group of users in November, with the ‘content gaps’ listing highlighting terms that are not currently being served by directly-aligned videos.

So, for example, in this test, you can see, using ‘chromebook’ as the keyword query, that these are the most common Chromebook-related searches that don’t have a directly correlating YouTube video, which could highlight new opportunities for your approach.

YouTube content gaps

It’s similar to Google’s Search Console and Google Trends, providing more insight into what’s driving your YouTube channel traffic, and how you can optimize your content efforts to align with search trends.

See also  Twitter Announces Coming DM Improvements, Including Multi-DM Sharing and Updated Navigation

YouTube notes that these are currently in testing, and there’s no guarantee that they’ll see a full rollout. But they are the areas that it’s looking to develop, which, again, points to its broader effort to put more pressure on TikTok, using its established monetization systems as a key lure to win over more creators.

Will that work, and will it become a more significant threat to TikTok’s rise?

Advertisement

Already, there are rumblings among TikTok creators around its flawed payment models. Unless TikTok can make some big changes, that could well become a key concern in future.



Source link

SOCIAL

YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

Published

on

YouTube Rolls Out New, Separate Data Tabs for Videos, Shorts, Live-Streams and Posts

With Shorts becoming a bigger consideration for YouTube creators, and live-streams also driving significant results, it’s now moving to provide more insight on the individual performance of each content type, with improved analytics options within YouTube Studio.

As you can see here, soon, the ‘Reach’ and ‘Engagement’ tabs in Studio will be replaced by a new ‘Content’ tab, which will then enable the display of separate data for videos, Shorts, live-streams and posts.

YouTube Studio content analytics update

Tapping into any of these sections will show you dedicated data for each, making it easier to track the performance of your various content types, which has been a top-requested feature at YouTube, particularly since the arrival of Shorts.

Short-form content is the trend of the moment, and on YouTube, Shorts are already driving 30 billion views per day. Which is impressive in itself, but channel managers also want to know what sort of traffic Shorts is generating for their content, and how it contributes to overall growth.

Now, that data will be readily available in the Studio app, while you’ll also still be able to view your content performance in aggregate on the ‘All’ tab.

YouTube Studio content analytics update

YouTube notes that all the previously available metrics will remain available in this new format, though they may have been moved around. For example, Traffic Sources, which was available in the Reach tab, is now listed in each individual content type display.

YouTube Studio content analytics update

For more advanced analytics, you’ll need to switch to ‘Advanced Mode’.

“For example on desktop go to the top right corner and click on the ‘Advanced Mode’ button and there you’ll be able to filter metrics by content type, so that you can, for example, see the watch time on your live streams as well.”

YouTube Studio content analytics update

It’s a handy update, that will make it easier to measure the individual performance of your various YouTube uploads, and with Shorts becoming a bigger part of the puzzle, that could be key to determining how much time and effort you dedicate to each different format.

See also  YouTube Launches New Valentine's Day Push on Shorts, the Latest Step in its Push to Combat TikTok

It’s worth noting, too, that the content tabs will only appear if you’ve uploaded that type of video. If you’ve never hosted a live-stream on YouTube, you won’t see a ‘Live’ tab, same with ‘Shorts’.

More data is always better, and these new dividers will provide great insight into how each element is helping to grow your YouTube channel.

Advertisement

YouTube says the updated YouTube Studio Content tab is rolling out over the next few weeks for all creators on desktop, Android and iOS.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending