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Microsoft Advertising announced a few upgrades to the Google Ads Performance Max import tool before the holiday season. Most of it is around importing Performance Max...
Microsoft Advertising is rolling out a solution within its Google Import tool that allows advertisers to duplicate their Google Ads Performance Max campaigns. Microsoft is launching...
Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation,...
Pinterest has posted its latest performance update, showing increases in both users and revenue, neither in a major swing, in broader terms, but both, most importantly,...
Meta’s looking to help advertisers reach more prospective shoppers this holiday season with the launch of Advantage+ shopping campaigns, which largely rely on automation to find...
Mark Zuckerberg’s commitment to his metaverse vision is about to face its biggest test, with Meta’s Q3 results showing rising costs, reduced ad income, and slower...
Twitter has announced an expansion of its Campaign Planner element in Twitter Ads, providing more insight into projected performance before you launch your promotions. As you...
Oh wow, what a surprise, LinkedIn has once again posted ‘record engagement’ as part of parent company Microsoft’s latest earnings report. That’s good for LinkedIn, with...
There have been some complaints about using Performance Max with Google Ads with lead generation sites. The concern is that many or some of the leads...
TikTok’s looking to make it easier for advertisers to maximize their results in the app, with a new, automated ad process called Smart Performance Campaigns, which...
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