Google Ads is implementing a new policy requiring landing pages to meet the “better ads standards,” as the Coalition For Better Ads laid out. A change...
Microsoft Advertising announced a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor...
Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from...
This is a direct excerpt from the Paid Traffic Mastery Certification course by Kasim Aslam. It’s over … machine learning won. Marketers used to win by...
Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources...
Suppose you are a data-driven search marketer and want to maintain significant control of your main advertising assets such as keywords and ad copy. In that...
YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions.
Getting started with a paid social media strategy can be daunting and time-consuming. As a social media advertising agency leader (say that three times fast), we...
Meta is rolling out new tools to help small business advertisers take advantage of advances in AI and automation. When creating an ad through a Facebook...
As it works to mitigate the impacts of Apple’s ATT update, which has reduced its data tracking capacity, leading to a significant loss in ad effectiveness...