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5 Easy Ecommerce Advertising Tips to Drive More Sales

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5 Easy Ecommerce Advertising Tips to Drive More Sales

Looking for some ecommerce advertising tips to promote your business?

You’ve come to the right place.

Retailers are flooding the ecommerce space and that translates into an increase in competition. And with total ecommerce sales predicted to get to $7 trillion in 2025, we can only expect more fierce competition.

What does this mean for you as a business owner or marketer?

You need to know what consumers want and implement ecommerce best practices to get an edge over them.

To help you with it all, I’ve put together a list of the best ecommerce advertising tips that can help you turn them into customers.

Let’s get right into it.

5 Effective Ecommerce Advertising Tips You Should Implement

Here are 5 ecommerce advertising tactics you should start implementing today.

1. Combine SEO and Paid Ads

Paid ads can be a great mode for driving and rapidly scaling up traffic to your ecommerce store. All you have to do is come up with a great ad copy and conduct keyword research using a platform like Semrush or Ahrefs and target the right keywords for your ads.

However, ads alone aren’t enough. You should combine it with SEO to make the most of it.

Optimizing your ecommerce store for SEO helps you get your website listed in the search engine results pages (SERPs) and improves its chances of ranking higher as well.

A search for “plumbing services in West Virginia”, for instance, presents these results. These are the results that’ll likely get a lot of traffic

Here are some effective SEO ecommerce advertising tips to implement:

  • Create valuable blog posts that meet user intent.
  • Make your website mobile-friendly.
  • Provide a great user experience.
  • Create an effective backlink strategy.
  • Optimize your loading speed  

2. Use Influencer Marketing

Data shows that over 75% of brand marketers plan on having a budget for influencer marketing in 2022.

If you’re wondering what the fuss around influencer marketing is, consider these benefits:

  • Influencers help you reach new markets.
  • Their followers trust their recommendations.
  • They have the power to influence their followers’ purchasing behavior, which shortens your sales cycle.
  • Influencers are in tune with the needs of their followers, and this means you get to provide value to your target audience.

In a nutshell, influencers act like ambassadors for your brand.

Here are some ecommerce advertising tips to get the most out of influencer marketing:

  • Ensure the influencer’s followers align with your target audience.
  • The influencers’ values should align with yours.
  • Be sure to give the influencer creative control. They understand their followers best and know the kind of content they’ll engage with.

For instance, note how Amanda here is promoting Costco.

5 Easy Ecommerce Advertising Tips to Drive More Sales

3. Leverage Personalization

One of the most important ecommerce advertising tips is all about personalization. The one-size-fits-all method doesn’t make the cut anymore. Buyers are seeking more personalization.

Research shows that 71% of consumers expect personalized interactions from brands and 76% get frustrated when it doesn’t happen. And brands that do personalization right get 40% more revenue.

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Here are some ecommerce advertising tips to deliver more personalization to your customers.

  • Use behavioral data—past actions and indications of interest—to deliver personalized product recommendations and carry out targeted advertising.
  • Personalize your offerings based on the customer’s location.
  • Use email marketing to send personalized offers to your customers, such as special discounts.
  • Follow up with customers post-purchase or after shopping cart abandonment.
  • Celebrate customers’ milestones like the number of years they’ve been your customers.

4. Embrace User-Generated Content (UGC) and Employee-Generated Content (EGC)

With so many small brands venturing into the ecommerce space, customers are becoming more selective about the businesses they buy from.

They want authenticity, which brings us to one of the most important ecommerce advertising tips—UGC and EGC.

UGC is any brand-centric content created by customers or individuals. They may or may not be rewarded for it.

GoPro, for instance, has created an awards program where customers get rewards for sharing photos and videos shot with a GoPro camera.

1662818353 495 5 Easy Ecommerce Advertising Tips to Drive More Sales

UGC provides social proof.

When your target customers see others who’ve bought from you and are happy with it, they’re likely to be confident in making the same purchase.

Testimonials, product reviews, unboxing videos, and case studies make for great UGC.

EGC, on the other hand, is content created by your employees. Here’s an example of a Whole Foods employee sharing their favorite products from the store.

1662818354 781 5 Easy Ecommerce Advertising Tips to Drive More Sales

Such content from employees can give a human touch to the brand and it can further build consumers’ trust in your ecommerce store.

5. Boost Your Social Presence

Last of our ecommerce advertising tips—become active on social media.

The number of social media users worldwide is at 4.48 billion and this number will only grow.

1662818356 39 5 Easy Ecommerce Advertising Tips to Drive More Sales

That makes it an excellent platform to connect with your target customers, create brand awareness, and boost your lead generation and sales.

Start by creating a solid content strategy to develop professional social media accounts. Next, create high-quality content for them in the form of attractive images, UGC, and short, engaging videos.

Finally, mix up the organic social media advertising with paid ads to further boost the performance of your content and drive greater reach, engagement, and sales.

Ready to Implement These Ecommerce Advertising Tips?

Ecommerce is a competitive space, and the only way to beat your competition is to employ effective advertising tips like the ones mentioned above.

From influencer marketing to SEO and social media promotions, there’s a lot that you can do to boost your ecommerce sales through advertising.

You can even personalize your ad campaigns well to further drive results from them.

Do you have any questions about the tips mentioned above? Ask them in the comments.

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MARKETING

Boost Your Traffic in Google Discover

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Boost Your Traffic in Google Discover

2. Understand topical authority: Keywords vs. entities

Google has been talking about topical authority for a long time, and in Discover, it is completely relevant. Traditional SEO includes the use of keywords to position your web pages for a specific search, but the content strategy in Discover should be based on entities, i.e., concepts, characters, places, topics… everything that a Knowledge Panel can have. It is necessary to know in which topics Google considers we have more authority and relevance in order to talk about them.

3. Avoid clickbait in titles

“Use page titles that capture the essence of the content, but in a non-clickbait fashion.” This is the opening sentence that describes how headlines should be in Google’s documentation. I always say that it is not about using clickbait but a bit of creativity from the journalist. Generating a good H1 is also part of the job of content creation.

Google also adds:

“Avoid tactics to artificially inflate engagement by using misleading or exaggerated details in preview content (title, snippets, or images) to increase appeal, or by withholding crucial information required to understand what the content is about.”

“Avoid tactics that manipulate appeal by catering to morbid curiosity, titillation, or outrage.

Provide content that’s timely for current interests, tells a story well, or provides unique insights.”

Do you think this information fits with what you see every day on Google Discover? I would reckon there were many sites that did not comply with this and received a lot of traffic from Discover.

With the last core updates in 2023, Google was extremely hard on news sites and some niches with content focused on Discover, directly affecting E-E-A-T. The impact was so severe that many publishers shared drastic drops in Search Console with expert Lily Ray, who wrote an article with data from more than 150 publishers.

4. Images are important

They say that a picture is worth a thousand words. If you look at your Discover feed, you’ll see most of the images catch your attention. They are detailed shots of delicious food, close-ups of a person’s face showing emotions, or even images where the character in question does not appear, such as “the new manicure that will be a trend in 2024,” persuading you to click.

Google’s documentation recommends adding “high-quality images in your content, especially large images that are more likely to generate visits from Discover” and notes important technical requirements such as images needing to be “at least 1200 px wide and enabled by the max-image-preview:large setting.” You may also have found that media outlets create their own collages in order to have images that stand out from competitors.

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MARKETING

Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

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Everything You Need to Know About Google Search Essentials (formerly Google Webmaster Guidelines)

One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for).

The good news is that Google Search Essentials, formerly called Google Webmaster Guidelines, simplifies the process of optimizing your site for search performance.

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MARKETING

Salesforce rolls out new edition of Marketing Cloud for small businesses

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Salesforce summer 2023 release: The business executive's guide

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses.

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations.

Dig deeper: 70% of SMB marketers willing to pay more for tools with AI or automation

Salesforce developed the new edition by looking at the most common use cases for which small businesses frequenty don’t have the people or resources. This includes things like personalizing campaigns and advanced testing.

The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Marketing Cloud Growth will initially be available in the U.S. and Canada and is expected to roll out to Europe, the Middle East and Asia by the end of the year.

Why we care. First of all, small businesses need all the help they can get. This creates an opportunity to start using AI within a centralized marketing workflow rather than importing content from independent generative AI tools. Perhaps it’s also a sign of Salesforce moving to compete with platforms (can we say HubSpot?) that more overtly court SMB clients.

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