Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been...
Pinterest has announced a range of new updates and additions as part of its second annual ‘Pinterest Presents’ global advertiser summit, including in-stream shopping enhancements, promoted...
Microsoft announced that the Microsoft Advertising Editor now works with the Microsoft Audience Network. Previously, you were only able to manage your audience network campaigns within...
Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services....
Want to make sense of it all and learn from various examples along the way? You’re in the right place. In this article, you’ll go through...
GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use...
TikTok a few years ago was what the virtual reality metaverse is now; something that businesses were aware of but unsure how, or even if, they...
Online advertising is paying for exposure or traffic on the internet. It really is that simple. Even an ad blocker won’t prevent you from seeing online...
Roku announced the Roku Advertising Watermark, a new authentication technology for its ad ecosystem. Free to use by publishers and advertisers, it confirms that ads are...
Microsoft announced a new feature in Microsoft Advertising for Bing search ads named dynamic descriptions. Dynamic descriptions will automatically create descriptions dynamically powered by Microsoft Advertising’s...