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Microsoft Advertising Launches Professional Service Ads For Bing Search

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Microsoft Advertising Launches Professional Service Ads For Bing Search


Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services. “Professional Service Ads aim to do just that for anyone that’s looking to get connected with a certain agent, advisor, consultant, or any sort of professional,” Microsoft wrote.

Here are examples of Professional Service Ads for insurance services, real estate, and tax services but Microsoft says more are “coming soon.”

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Professional Service Ads are intent-triggered rich placements that provide real-time information to consumers about your agents, advisors, and consultants, all with no keywords required. With a spot on the right rail of the Bing search engine results page (SERP) running alongside mainline text ads, you can showcase your professionals more prominently than ever. If you want to think bigger than just promoting your individual local agents, though, you can also leverage Professional Service Ads to promote your regional office or branch or even your national company. All these offerings are available to both service providers as well as comparison sites.

Professional Service Ads are dynamically generated based on the data you specify in your feed file, such as your plan type, the organization category, federal registration status, and URLs. So that is all you need to give to Microsoft, but the more you give them, the more they can do with your ads.

As a reminder, Microsoft Advertising launched automobile ads, health insurance ads, credit card ads, tour and activity ads and cruise ads. Now we have Professional Service Ads and I am sure we will see many more verticals this year.

I am just waiting for the news from Microsoft on when they decide to consolidate these programs to simplify their ad system.

Forum discussion at Twitter.





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Google AdSense New Side Rail Ads

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Google AdSense New Side Rail Ads

Google has announced a new AdSense ad format named side rail ads. Side rail ads stick to the sides of your web pages when the user viewing the page is on a widescreen device, such as a desktop computer.

Google wrote, “Today, we’re announcing a new ad format called side rails. Side rails are ads that stick to the sides of your pages when they’re viewed on widescreen devices, such as desktops.”

Those who have already tuned on anchor ads will see the side rails automatically start to show up on your site after December 13, 2022, Google said.

Don’t want side rail ads? Then you can turn off this option in your Auto ads settings within the AdSense console:

Forum discussion at Twitter.

Source: www.seroundtable.com

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