Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and...
This is interesting, in a couple of ways. Today, Twitter has announced a new ‘Twitter Toolbox’ hub, where it will highlight helpful, reliable Twitter analytics and...
The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves primarily small and medium-sized businesses and...
Google’s John Mueller answered whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data...
Today, Yahoo announced a new integration with MikMak that makes the ecommerce platform’s add-to-cart functionality and customer insights available for advertisers. Advertisers will be able to...
Clubhouse has added a new way to improve Room discovery, with a new re-share option that will enable users to highlight interesting sessions that they’re in...
“Where should we attribute revenue?” is a question every digital marketer has asked themselves at some point. In two different accounts, we found that referral and...
Changing circumstances can force you to confront the future. Planning ahead is essential and can better prepare you for what comes next. While a model won’t...
As a PPC analyst, I have become more and more focused on tool development and reporting projects. However, as we continue to sign more clients, hire...
Connecting Google Ads and Google Analytics accounts offer several benefits to digital marketers. Analytics is a truly powerful and robust platform that will allow you to...