Gone are the days of solely relying on keywords to drive your PPC success. With the relaxed keyword match types, the use of audiences in Google...
Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. The company filed papers on...
The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google...
Opinions expressed by Entrepreneur contributors are their own. In the ever-competitive travel and tourism sector, and now more than ever before, companies need to supercharge marketing...
![Are Brand Keywords Valuable For Every Audience? [Case Study]](https://articles.entireweb.com/wp-content/uploads/2022/03/1648741914_Are-Brand-Keywords-Valuable-For-Every-Audience-Case-Study.png "Are Brand Keywords Valuable For Every Audience? [Case Study]")
Hello, my fellow search industry friends. If you’ve followed me, you know I am a staunch supporter of using branded search keywords (and those New York...
Nowadays, the sports industry is normalizing the content sharing about players and coaches for their fans. This sharing of stories about teams and players highly impacts...
This could be interesting – Instagram’s currently testing a new ‘Scheduled’ sticker for Stories, which provides another way to promote your upcoming events. As you can...
Microsoft announced that the Microsoft Advertising Editor now works with the Microsoft Audience Network. Previously, you were only able to manage your audience network campaigns within...
For diversity and inclusion to thrive in content marketing, they need to be top of mind in every conversation – the ones brands have publicly and the...
![LinkedIn Shares New Overview of its Audience in Singapore [Infographic]](https://articles.entireweb.com/wp-content/uploads/2022/02/LinkedIn-Shares-New-Overview-of-its-Audience-in-Singapore-Infographic.jpg "LinkedIn Shares New Overview of its Audience in Singapore [Infographic]")
Here’s a handy one-sheeter, which LinkedIn should consider providing for all regions. As you can see below, LinkedIn has published a new overview of its audience...