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Use Affiliate Marketing to Create a Loyal Audience

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Use Affiliate Marketing to Create a Loyal Audience

Opinions expressed by Entrepreneur contributors are their own.

In the ever-competitive travel and sector, and now more than ever before, companies need to supercharge marketing efforts to drive traffic and achieve a competitive edge. One method I’ve found that produces reliable results is . A robust travel affiliate network engages a dynamic team of influencers who will market your (with commissions earned from promoting a company and/or driving a sale), while giving you the opportunity to tap into their audience. It’s a mutually beneficial partnership that’s also cost-effective: you only pay for results.

When you partner with influencers who have a large following or a significant reach in your industry, they can significantly raise brand awareness, increase traffic to your site and lead to specific results: more . Just as importantly, when your affiliate puts your travel brand in front of their audience, your reach multiplies and you can grow your base of new customers by leaps and bounds. And because you only pay when a sale goes through, affiliate marketing can deliver a guaranteed return on investment. Here are some proven ways of using it create a loyal following.

Choose the right affiliates

Affiliate marketing allows you to leverage the power of influence to get people to buy from you, but for that to work you’ll need to have the right affiliates. A good one for your travel brand should have:

• Great rapport with their audience.

• An audience that’s interested in your brand/services.

• A vigorous following, engagement, views, site ranking and authority.

All these qualifications are important in ensuring that your efforts aren’t wasted. For instance, an affiliate with only ten followers or unique visitors a day won’t help you grow an audience base. Likewise, if you’re in the travel industry, choosing a coupon site that offers discounts on food items won’t make sense. 

Related: An Affiliate-Marketing Program Might Be the Perfect Move

Attract sales with deals, coupons and promotions

Everyone loves a good deal, and leveraging both deals and coupons are among the best digital marketing strategies for boosting sales. Coupons do an excellent job at converting people who haven’t yet tried what you have to offer. According to 2020 research from Statista, 89% of millennial shoppers would try a new brand if they were offered a discount or coupon.  

To get the most out of your coupon affiliate marketing strategies, aim to work with a few high-quality sites, and ask your affiliate partner if they have active discount codes that are redeemable on the services you’re offering. Once you get codes to share with your audience, spread the word by:

• Sharing it on your social handles with direct affiliate links.

• Sending personalized emails that directs audience members towards the sale.

• Updating any affiliate-related website to display available deals.

Related: Led By Sommer Ray, the Era of the Influencer-Entrepreneur Is Upon Us

Leverage the power of influencers

Travel influencers don’t have to be celebrities. Many in the top tier are regular people who’ve amassed a large following simply because of great content, which produces an authentic relationship with their community. These are great choices for engendering trust in your brand, in part because today’s consumers overwhelmingly trust recommendations from their peers. Data from platform MuseFind shows that 92% of consumers trust influencers more than ads and celebrity endorsements.  

Influencers will have a powerful impact if their content is genuine and presumed trustworthy: they’ll provide social proof and confirm a brand’s credibility among followers. 

Keep in touch with customers

Steady and engaging contact with customers is an essential gesture of care, and an audience will reciprocate by becoming even more loyal, especially if you post great content and offer them coupons from time to time. To that end, social media accounts should be updated regularly, as your followers need to be informed of every offer. Apart from social media, send personalized emails, SMS or push notifications with offers based on customers’ previous activities. 

Related: The Secret to Retaining Unhappy Customers and Empowering Happy Ones

Done properly, affiliate marketing can help you create brand awareness, increase conversions and grow your audience base, but you need to realize that this doesn’t happen overnight. The trick is to find the right affiliates, attract sales with coupons, leverage the power of influencer marketing and keep in touch with those who support you.


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AFFILIATE MARKETING

5 Types of Content That Will Attract Ready-to-Buy Prospects

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5 Types of Content That Will Attract Ready-to-Buy Prospects

Opinions expressed by Entrepreneur contributors are their own.

They say that content is king — but not all digital content is created equal. While most digital content can help increase awareness for your brand, the most valuable content is designed to draw in warm prospects who are ready to make a purchase from you.

Of course, even the best content isn’t likely to result in a purchase on the first exposure. The marketing rule of seven indicates that consumers must be exposed to your messaging at least seven times on average before they decide to make a purchase. While this may often be the case, strong digital content will go a long way in lowering this total.

Related: 5 Digital Content Types Prospective Buyers Love to Engage With Online

1. Email campaigns

Email marketing remains one of the most effective methods for communicating with warm leads and staying in touch with existing customers to ensure they will buy from you again. Not only are emails far more likely to be read than other types of content, but their average return on investment towers over other options.

According to the HubSpot Blog, most marketers see an average open rate of 46-50% and a clickthrough rate of 2.6-3% — numbers that far outpace the engagement levels of social media and other popular forms of content.

Even if they are mostly comprised of previous customers, email lists are an essential marketing tool because they are made up of people who agreed to receive additional messaging from you. This fact alone already makes them far more qualified leads than someone who randomly stumbles across your blog.

2. Personal engagement on social media

While the overall engagement and reach of many social media platforms have declined, there is still much to be said for the potential these platforms offer for fostering one-on-one engagements with your warmest leads.

When marketers comment strategically on other people’s posts, actively participate in relevant groups and conversations, and respond to the comments and messages they receive, it helps create a meaningful dialogue with their target audience.

By pairing this personalized engagement with relevant, authoritative content (including videos, polls and more), you can leverage social media to nurture warm leads.

3. Cost calculators

Most companies have at least some kind of on-site content marketing strategy, which usually revolves around blogging. A blog can be undeniably beneficial for building SEO and domain authority, but depending on the type of content you create, it isn’t always going to create warm leads.

However, if your website content focuses on the customers who are ready to buy now, you can greatly increase your own sales potential — and one of the best ways to do this is with a cost calculator.

From calculating the cost of shipping a car across the country to determining how much it would cost to build your own website, these tools are inherently targeted at warm leads who are ready to make a buying decision. In this case, providing useful budgeting and planning information directly influences the user’s purchasing decision, providing a powerful way of reaching warm leads.

Related: 4 Steps to Writing Content That Converts

4. Webinars

Webinars have become an increasingly popular digital content option, and for good reason. When webinars are promoted to the right audience, they can become far more engaging and attractive to warm leads than a blog post covering the same topic would be.

The simple fact of displaying content in an audiovisual format helps make the webinar feel like an event in its own right. With an engaging topic and professional presenters, you can build a large audience. And when the topic of the webinar itself ties into your offerings, you can create a natural segue into how you can help viewers solve their most pressing problems.

Webinars can be even more effective when paired with other content, such as an e-book or follow-up video lessons. When done right, webinars can be an excellent resource for collecting email addresses and other information from warm leads who are most likely to be interested in your services.

5. Software demos

Admittedly, this digital content option doesn’t apply to every industry. However, there is a wide range of companies that offer software services, addressing everything from tracking logistics and customer relationships to managing the back end of a website.

A software demo gives warm leads the opportunity to try the service before they commit to a purchase. Firsthand interaction and experience with the software is ultimately far more convincing than a series of sales calls could ever be, as this helps buyers clearly determine whether or not a particular product works for them.

It should be no surprise, then, that opt-out free trials see an incredible 48.8% conversion rate. It’s worth noting, too, that companies that don’t sell software can use similar “trial” options, such as a two-week trial for their services. Trials and demos appeal to the warmest buyers, who often use them to finalize their purchase decision.

Related: 5 Steps for Creating a Content Marketing Strategy That Drives Business Results

While regularly updating a blog or social media profile can be useful as part of your content marketing strategy, it is essential that brands in every niche focus on the types of content that are poised to deliver the greatest return.

By focusing on the types of content that are most likely to capture warm prospects in the first place, you can turn more leads into sales and maximize the success of your content strategy.

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Broaden Your Horizons by Learning to Play the Piano with Skoove

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Broaden Your Horizons by Learning to Play the Piano with Skoove

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Running a business can be all-consuming. However, business people who only talk about work can sometimes struggle to network and socialize, ironically stunting their potential for growth as salespeople and entrepreneurs. That’s why taking up a hobby and developing a skill that might not relate directly to your work can help your company and career.

For a Memorial Day sale running through 11:59 p.m. PT on May 31, you can get a lifetime subscription to Skoove Premium Piano Lessons for only $119.99 (reg. $1,198). Rated 4.5/5 stars on the App Store, this platform is designed to help users develop their piano skills with interactive lessons powered by artificial intelligence.

Skoove uses cutting-edge AI technology that can recognize notes as you play them and then offer adjustments and notes in real time. With this approach, the platform can teach you a wide range of chart-topping songs with over 400 lessons and thousands of instructional videos. With the subscription, you can study tracks by artists ranging from the Beatles to Bach.

Skoove is also convenient to use and practice with. It’s compatible with all pianos and keyboards, including USB/MIDI and acoustic ones. It also works with both iOS and Android operating systems on tablets, smartphones, and computers. To broaden your horizons, consider adding it to your life today.

Remember that during a special Memorial Day sale that runs through 11:59 p.m. PT on May 31, you can get a lifetime subscription to Skoove Premium Piano Lessons for only $119.99 (reg. $1,198) with code ENJOY20 at checkout.

StackSocial prices subject to change.

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Save on Business Travel for Life This Memorial Day with an $80 Deal

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Save on Business Travel for Life This Memorial Day with an $80 Deal

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Growing businesses around the world rely on traveling salespeople and representatives to fuel expansion. For those in the accounting department who are trying to make enough room for airline ticket budgeting, you can do them a lot of favors by hooking up yourself or a team member with this special deal.

Through 11:59 p.m. PT on May 31, you can get a lifetime subscription to this OneAir Elite Plan for only $79.97 (reg. $790). This deal gets you indefinite access to OneAir’s deals on business, first, premium, and economy class flights to and from destinations of your choosing and interest. These deals include mistake fares and advantageously priced ones that happen to pop up.

OneAir’s platform uses artificial intelligence (AI) to scan the web around the clock for deals so that they are ready for your team when someone needs to hit the road. In addition to getting to choose up to 10 departure airports with deals, Elite users can also take advantage of OneAir’s one-on-one business and first-class planning support.

Conveniently, the OneAir Mobile App lets you access these deals, book trips, and complete bookings all in one place. It is available for both iOS and Android devices.

One recent user, Ashok, who saved $1,080 on flights using OneAir, wrote, “I am so pleased with my decision to sign up with OneAir! Just booked a super cheap flight deal to Vancouver along with 5 nights of hotel stays.”

Remember that only through 11:59 p.m. PT on May 31, you can get a lifetime subscription to this OneAir Elite Plan for only $79.97 (reg. $790).

StackSocial prices subject to change.

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