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Use Affiliate Marketing to Create a Loyal Audience

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Use Affiliate Marketing to Create a Loyal Audience

Opinions expressed by Entrepreneur contributors are their own.

In the ever-competitive travel and sector, and now more than ever before, companies need to supercharge marketing efforts to drive traffic and achieve a competitive edge. One method I’ve found that produces reliable results is . A robust travel affiliate network engages a dynamic team of influencers who will market your (with commissions earned from promoting a company and/or driving a sale), while giving you the opportunity to tap into their audience. It’s a mutually beneficial partnership that’s also cost-effective: you only pay for results.

When you partner with influencers who have a large following or a significant reach in your industry, they can significantly raise brand awareness, increase traffic to your site and lead to specific results: more . Just as importantly, when your affiliate puts your travel brand in front of their audience, your reach multiplies and you can grow your base of new customers by leaps and bounds. And because you only pay when a sale goes through, affiliate marketing can deliver a guaranteed return on investment. Here are some proven ways of using it create a loyal following.

Choose the right affiliates

Affiliate marketing allows you to leverage the power of influence to get people to buy from you, but for that to work you’ll need to have the right affiliates. A good one for your travel brand should have:

• Great rapport with their audience.

• An audience that’s interested in your brand/services.

• A vigorous following, engagement, views, site ranking and authority.

All these qualifications are important in ensuring that your efforts aren’t wasted. For instance, an affiliate with only ten followers or unique visitors a day won’t help you grow an audience base. Likewise, if you’re in the travel industry, choosing a coupon site that offers discounts on food items won’t make sense. 

Related: An Affiliate-Marketing Program Might Be the Perfect Move

Attract sales with deals, coupons and promotions

Everyone loves a good deal, and leveraging both deals and coupons are among the best digital marketing strategies for boosting sales. Coupons do an excellent job at converting people who haven’t yet tried what you have to offer. According to 2020 research from Statista, 89% of millennial shoppers would try a new brand if they were offered a discount or coupon.  

To get the most out of your coupon affiliate marketing strategies, aim to work with a few high-quality sites, and ask your affiliate partner if they have active discount codes that are redeemable on the services you’re offering. Once you get codes to share with your audience, spread the word by:

• Sharing it on your social handles with direct affiliate links.

• Sending personalized emails that directs audience members towards the sale.

• Updating any affiliate-related website to display available deals.

Related: Led By Sommer Ray, the Era of the Influencer-Entrepreneur Is Upon Us

Leverage the power of influencers

Travel influencers don’t have to be celebrities. Many in the top tier are regular people who’ve amassed a large following simply because of great content, which produces an authentic relationship with their community. These are great choices for engendering trust in your brand, in part because today’s consumers overwhelmingly trust recommendations from their peers. Data from platform MuseFind shows that 92% of consumers trust influencers more than ads and celebrity endorsements.  

Influencers will have a powerful impact if their content is genuine and presumed trustworthy: they’ll provide social proof and confirm a brand’s credibility among followers. 

Keep in touch with customers

Steady and engaging contact with customers is an essential gesture of care, and an audience will reciprocate by becoming even more loyal, especially if you post great content and offer them coupons from time to time. To that end, social media accounts should be updated regularly, as your followers need to be informed of every offer. Apart from social media, send personalized emails, SMS or push notifications with offers based on customers’ previous activities. 

Related: The Secret to Retaining Unhappy Customers and Empowering Happy Ones

Done properly, affiliate marketing can help you create brand awareness, increase conversions and grow your audience base, but you need to realize that this doesn’t happen overnight. The trick is to find the right affiliates, attract sales with coupons, leverage the power of influencer marketing and keep in touch with those who support you.


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AFFILIATE MARKETING

With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value

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With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value

Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs.

The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators. 

But unlike traditional affiliate models—where retailers like Amazon pay publishers like Wirecutter on a cost-per-acquisition basis each time a customer makes a purchase—The Sporting News uses a revenue-share structure, meaning that it receives a percentage of the lifetime value of the new customers it sends to gambling operators.

“When it comes to delivering a customer to a platform with a longer use case, it is short-sighted to take a one-time fee,” The Sporting News CEO Rich Routman said. “If I send someone to a streaming platform, and they spend $10 a month for five years, why would I take a $20 bounty? I’ll take $2 a month for five years.”

The model enables The Sporting News to act more as a long-term partner to the sportsbooks it works with, sharing in their successes by generating revenue when their referrals spend money. This year, the sports-betting industry in the U.S. is projected to generate $7.62 billion in revenue, according to Statista.

Interest in this kind of model has risen as publishers look to diversify their revenue streams.

While affiliate marketing and commerce are critical in these efforts, they are challenging because publishers have to stack up thousands—if not millions—of individual purchases to make the operation worthwhile. 

But revenue-share models let publishers generate recurring income from the customers they generate while placing the onus on them to source quality referrals—a dynamic similar to performance advertising.

Potential in other publishing sectors

The revenue-share model is commonplace in Europe, where the sports-betting market is more mature. The Dutch firm Better Collective, for instance, projects 2023 revenues of $345 million, according to company filings.

But it’s rarer in the U.S., where gambling on sporting events became legal federally just five years ago. So far, only sports publishers have embraced the model, as it functions best in industries in which customers have high lifetime values.

But there is no technical reason why it wouldn’t suit other media companies with similar market dynamics, such as software sales or subscription services, said Bryce Widelitz, vice president of publisher innovation at partnerships management platform impact.com.

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AFFILIATE MARKETING

How Creators Are Powering Social Commerce

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How Creators Are Powering Social Commerce

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In the ever-evolving landscape of social media and shopping, a profound shift is underway as retail giants like Amazon and Walmart, along with social media platforms such as TikTok and YouTube, rely on creators to delve deeper into social commerce.

At the forefront of this transformative journey are creators, emerging as pivotal players in steering the course of social commerce.

From Walmart launching its own creator marketplace to the emergence of TikTok Shop, here are the key developments.

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Cyber Monday 2023: The best extended deals from Amazon, Walmart, Best Buy, Apple and more

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As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

There is still time for Cyber Monday savings. If you didn’t have time to pick stuff up on Cyber Monday, don’t worry as many of your favorite brands still have extended Cyber Monday sales. Here is every major brand’s extended Cyber Monday and Black Friday 2023 sales that you need to know. Check out best Cyber Monday deals under $100 and best Cyber Monday deals on Amazon.

Deals from top retailers

Amazon

Amazon’s Cyber Monday event has ended, but there’s still time for holiday shopping with sales up to 71% on all things tech, household appliances and more.

Cyber Monday 2023 The best extended deals from Amazon Walmart

This is your last chance to get the Apple Airpods 2nd Gen for under $100.

1701217563 216 Cyber Monday 2023 The best extended deals from Amazon Walmart

The most powerful Beats headphones yet, the Studio Pro is on sale for more than 50%.

1701217563 213 Cyber Monday 2023 The best extended deals from Amazon Walmart

Hisense 58-Inch ULED 4K Smart Fire TV

The crisp Hisense TV is on sale for 41% off.

Walmart

Walmart’s Cyber Monday Deals is live until supplies last, with massive sales on items from Dyson, Sony, Apple and more.

PlayStation 5 Disc Console Marvel s Spider Man 2 Bundle 9fc9b318 ba6b 405b b92c bf0721b790f2.c760fb26883b8d4b58035c153ae089cb

PlayStation 5 Spider-Man 2 Bundle

The PS5 bundle comes with the hit Marvel’s Spider-Man 2 disc for 10% off.

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The Xbox Series S bundle comes with an additional Xbox controller and a 3-month Game Pass subscription.

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The fan-favorite Bissell Vac-and-Steam All-in-one is on sale for nearly $100 off.

Home Depot

Home Depot is offering Cyber Monday deals online and in stores now through 11/29, with up to 60% off on home appliances.

Best home products deals

HexClad Cookware

Gordon Ramsay’s favorite cookware brand is offering 50% off their excellent pan and pot sets for Cyber Monday 2023.

HexClad 12-piece Cookware Set

At 40% off, you could have Gordon Ramsey’s favorite 12-piece cookware set for the lowest price ever.

Dyson

Dyson deals are the best, with many of its revolutionary hair products and vacuums now on sale for up to 50%.

1701217563 385 Cyber Monday 2023 The best extended deals from Amazon Walmart

Dyson Supersonic Hair Dryer

Dyson’s revolutionary Supersonic Hair Dryer is on sale for the first time this year – grab this excellent product for 25% off.

West Elm

West Elm is giving 70% off on many of its best luxury furniture for extended Cyber Monday sales.

roar rabbit geo inlay nightstand 24

Roar & Rabbit Geo Inlay Nightstand

This beautiful nightstand is going for 30% off at West Elm.

Solo Stove

Solo Stove is the best fire pit retailer on the market, so get their warmth for up to 40% off.

MESA Stainless Flame On White?io=transform%3Afill%2Cwidth%3A1100%2Cheight%3A1100

Secure some holiday warmth with the table top Mesa fire pit for 22% off.

Tech and entertainment

Hulu

Take advantage of Hulu’s amazing Black Friday deal for a limited time! Subscribe to the Hulu (With Ads) plan for 99 per month for one year, current regular monthly price after. Get this deal now by clicking here. Ends 11/28/23. Eligibility restrictions and terms apply.

Best jewelry, clothing and fashion deals

Crocs

Crocs’ Cyber Week sale are hosting sales up to 50%.

crocs

The Classic Clog is a classic for a reason at 25% off.

UNIQLO

UNIQLO is having its only sale of the year, with amazing Cyber Week deals for your online shopping experience.

Nordstrom

Nordstrom has Cyber Monday deals until midnight tonight, offering up to 82% off across all categories like Nike, UGG, Calvin Klein, Tory Burch and more.

Lululemon

The popular athleisure wear company has a number of great extended Cyber Monday finds, especially in their “We Made Too Much” page for the holiday shopping season.

Best haircare and cosmetics deals

Find deals from Ulta, Sephora and more.

Ulta

Ulta’s Cyber Monday sales are now live and ends Tuesday November 28th, with up to 50% select beauty products.

The Walt Disney Co. is the parent company of Hulu and this ABC station.

* By clicking on the featured links, visitors will leave Localish.com and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

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