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In the ever-competitive travel and tourism sector, and now more than ever before, companies need to supercharge marketing efforts to drive traffic and achieve a competitive edge. One method I’ve found that produces reliable results is affiliate marketing. A robust travel affiliate network engages a dynamic team of influencers who will market your brand (with commissions earned from promoting a company and/or driving a sale), while giving you the opportunity to tap into their audience. It’s a mutually beneficial partnership that’s also cost-effective: you only pay for results.
When you partner with influencers who have a large following or a significant reach in your industry, they can significantly raise brand awareness, increase traffic to your site and lead to specific results: more sales. Just as importantly, when your affiliate puts your travel brand in front of their audience, your reach multiplies and you can grow your base of new customers by leaps and bounds. And because you only pay when a sale goes through, affiliate marketing can deliver a guaranteed return on investment. Here are some proven ways of using it create a loyal following.
Choose the right affiliates
Affiliate marketing allows you to leverage the power of influence to get people to buy from you, but for that to work you’ll need to have the right affiliates. A good one for your travel brand should have:
• Great rapport with their audience.
• An audience that’s interested in your brand/services.
• A vigorous following, engagement, views, site ranking and authority.
All these qualifications are important in ensuring that your efforts aren’t wasted. For instance, an affiliate with only ten followers or unique visitors a day won’t help you grow an audience base. Likewise, if you’re in the travel industry, choosing a coupon site that offers discounts on food items won’t make sense.
Attract sales with deals, coupons and promotions
Everyone loves a good deal, and leveraging both deals and coupons are among the best digital marketing strategies for boosting sales. Coupons do an excellent job at converting people who haven’t yet tried what you have to offer. According to 2020 research from Statista, 89% of millennial shoppers would try a new brand if they were offered a discount or coupon.
To get the most out of your coupon affiliate marketing strategies, aim to work with a few high-quality sites, and ask your affiliate partner if they have active discount codes that are redeemable on the services you’re offering. Once you get codes to share with your audience, spread the word by:
• Sharing it on your social handles with direct affiliate links.
• Sending personalized emails that directs audience members towards the sale.
• Updating any affiliate-related website to display available deals.
Leverage the power of influencers
Travel influencers don’t have to be celebrities. Many in the top tier are regular people who’ve amassed a large following simply because of great content, which produces an authentic relationship with their community. These are great choices for engendering trust in your brand, in part because today’s consumers overwhelmingly trust recommendations from their peers. Data from influencer marketing platform MuseFind shows that 92% of consumers trust influencers more than ads and celebrity endorsements.
Influencers will have a powerful impact if their content is genuine and presumed trustworthy: they’ll provide social proof and confirm a brand’s credibility among followers.
Keep in touch with customers
Steady and engaging contact with customers is an essential gesture of care, and an audience will reciprocate by becoming even more loyal, especially if you post great content and offer them coupons from time to time. To that end, social media accounts should be updated regularly, as your followers need to be informed of every offer. Apart from social media, send personalized emails, SMS or push notifications with offers based on customers’ previous activities.
Done properly, affiliate marketing can help you create brand awareness, increase conversions and grow your audience base, but you need to realize that this doesn’t happen overnight. The trick is to find the right affiliates, attract sales with coupons, leverage the power of influencer marketing and keep in touch with those who support you.
Start an Affiliate Marketing Side Hustle to Bring in Passive Income
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
As an entrepreneur, your primary business doesn’t always hit the black right away. As such, it can be smart to find ways to generate passive income to support your business. There are many ways to earn passive income, but affiliate marketing is an especially valuable one that can also pay dividends for your primary business. Don’t know how to get started? Check out The Step-by-Step Affiliate Marketing Mastery Bundle.
This six-course bundle gives you a basic introduction to affiliate marketing, highlighting valuable strategies and best practices that you can employ to earn some extra money while hardly lifting a finger after setting up your funnels.
When you first start out, you’ll learn the basic concepts of affiliate marketing, understanding the different types of sites and compensation models. You’ll discover and apply to a variety of affiliate programs and begin to understand what kinds of products and articles you want to cover. You’ll also get a small crash-course in SEO, learning how to do the right kind of keyword research to generate traffic and clicks on your links.
As you progress, you’ll learn what to look for to find the highest converting affiliate offers and discover how to create the highest converting option pages. You’ll get a step-by-step walkthrough of how to convert traffic into commissions and learn how to siphon high-quality, targeted traffic to the places you want. You’ll learn how to troubleshoot your affiliate network to ensure it’s optimized and meets your income expectations. And, finally, you’ll learn how to actually recruit affiliates yourself to help skyrocket your sales and commissions.
Earn some extra income without spending tons of time on lift. Right now, you can get The Step-by-Step Affiliate Marketing Mastery Bundle on sale for just $29.99 for a limited time.
Prices subject to change.
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