The use of AR is growing, with Snapchat reporting that over 250 million of its users – or 72% of its active user base – engage...
Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution...
Opinions expressed by Entrepreneur contributors are their own. In the ever-competitive travel and tourism sector, and now more than ever before, companies need to supercharge marketing...
Joe Sugarman nails the essence of the written word’s power in marketing: “A mental process … for the purpose of selling.” I’ll shorten it: “mental …...
Long-term eCommerce success depends on your ability to gather, interpret, and transform relevant data into actionable tactics and strategies. Simply put, the eCommerce industry has become...
Good news for YouTube creators, with the platform throwing smaller channels a bone, by expanding access to its ‘Other Videos Your Audience Watched’ data. As it...
As it works to weather the impacts of Apple’s ATT update, which now prompts iOS users to opt-in to data sharing in apps, Meta continues to...
Snapchat has published a new report which highlights its unique reach to younger audiences, which also underlines the platform’s value as a messaging and interaction app,...
Content marketing is not about your brand; it’s about your brand’s target audience. I know, I know, every single content marketer should know this by now....
Successful businesses know their consumers are constantly evolving. The modern consumer is selective when they consume media. They don’t appreciate top-down marketing strategies anymore. Rather, they...