Every ad platform has some degree of automated bidding. The decision to lean into giving ad platforms control over bids has gone from a hard no...
Even though consumers enjoy having the world at their fingertips, they have become all too aware of how much their personal data is abused. According to...
Meta is expanding its test of new notification alerts that will provide more context on post removals in its apps, and specifically, will let users know...
Meta has outlined its latest advances in automated object identification within images, with its updated SEER system now, according to Meta, the largest and most advanced...
Google announced new improvements on ad extensions to advertisers geared towards easier management. Updates are coming to sitelink, callout, and structured snippet extensions. Per Google’s research,...
With Google on its way to over $200b per year in ad revenues, companies that aren’t yet advertising online should think long and hard about why...
List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.)....