To use AI or not to use AI, that is the question. Let’s hope things work out better for you than they did for Shakespeare’s mad...
In a recent public statement on Twitter, Linda Yaccarino, CEO of X, highlighted a critical error in the display of the company’s Brand Safety Rate which...
Creators are eager to move beyond short-term, transactional deals and build enduring partnerships, says CreatorIQ’s research with Ipsos. Here are four ways brands can capitalize. We...
While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment,...
Dan Kahn is the president and CEO of Kahn Media. getty A few decades ago, the earned media landscape was relatively straightforward for PR and business...
When looking to find inspiration for your own creative projects, you need to look through the best marketing websites. To help you land your ideal clients...
by Black Enterprise January 25, 2024 Discover tips on how to bring attention to your brand without using social media. Originally Published Jun. 8, 2016 The...
It has long been common for marketers to have separate media buying budgets for branding efforts and performance-driving efforts, with each living on their own proverbial...
This type of EGC highlights a strong company culture, celebrates existing employees, and attracts potential new hires. 2. Have a clear mission statement, brand values, and...
If one of your new your resolutions is to build your very own AI influencer, you will be pleased to know that it is much easier...