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How Can I Can Bring Attention To My Brand Without Using Social Media?

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social media, branding, brand, promotion

Discover tips on how to bring attention to your brand without using social media.


Originally Published Jun. 8, 2016

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The following answers are provided by members of Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched BusinessCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses and a brand.

Guest Blog

Over the years, I’ve gained a lot of credibility by guest blogging for other people’s sites. This can be anything from submitting an article to a trade publication to blogging regularly for Inc. Magazine. It’s one of the best ways I’ve been able to get my brand’s name out there while not being all over social media.
— John Rampton, Due

Pitch Journalists

PR still works. In fact, it’s how many of our favorite brands have been built. Bloggers and journalists prefer being pitched by a founder more than an agency representative. If you can come up with a truly compelling story of why your company matters to the writer’s audience, that’s your best shot of getting covered—and by extension, getting attention for your brand.
— Fan Bi, Blank Label

Hold Events

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Partner with like-minded brands to involve their communities in special events. This is how you garner the attention of your desired audience. Don’t want to plan an event when there’s not something else going on? Integrate into a festival or trade show that’s industry specific. The event can be unofficial, and may end up being awesome.

Alexis Levine, Savvy Media

 Leverage Your Circle of Influence

Think about your professional network as if it’s a Web and have some real conversations. Instead of liking tweets from reporters you want to engage with, first figure out if your network can directly connect you with any media contacts. They may not cover the beat you’re after. But you’d be surprised by how quickly you can get to the right voice once you’ve developed some real relationships.

Sharam Fouladgar-Mercer, AirPR

Send Direct Mail

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I know it may sound old school, but direct mailers can put your brand name and logo in front of thousands of people. These can be targeted pieces, too. Lob.com is an excellent way to keep the cost of these mailers low. Plus, Google likes when people search for you by brand name, which mailers can help your target audience do.

Brad Cummins, Insurance Geek

Get Out There

You have to take every single opportunity that is given to you in order to grow your business. That sometimes means creating opportunities where others may not see them. Join local committees, host a show on your local broadcasting network, or create swag that you can hand out at events. You have to put yourself out there and use every instance as an opportunity for brand awareness.

Phil Laboon, Lead Stacker

Pursue Channel Partnership

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Channel partnerships are one of the fastest ways to grow if you don’t want to utilize social media. Find folks who have a similar audience and negotiate a mutually beneficial arrangement where you can access their users. This can be done as referral fees, upsells, cross-sells, etc.

Syed Balkhi, OptinMonster

Pursue Nontraditional PR Opportunities

One of our favorite ways to get our brand out there is to use our corporate headquarters as an event space for our local community. We frequently offer it to Philly nonprofits to host events and fundraisers, which helps us live one of our core values: to be a community serving its community. [It also] introduces people to our company and gives visitors a strong sense of our mission.

— Nick Bayer, Saxbys Coffee

Send Monthly or Quarterly E-mails

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Whether you’re building a personal or company brand, sending out a regular email update to the people close to you will help build your brand. You’ll be able to measure how many people received and opened your communication. You’ll get immediate feedback on how your content engaged your audience. And, you’ll have a direct line of communication to showcase what’s important to you.

Brett Farmiloe, Featured

Do Random Acts of Kindness

Many entrepreneurs are uncomfortable seeking the spotlight, yet a larger brand presence is important for driving growth. If you focus on delivering exceptional service to your clients (expediting orders, making a product donation to their favorite causes) they’ll tell your story for you. The best part? You’ll be building your brand by doing activities that make you feel good.

— Aaron Schwartz, Modify Watches

 Become a Subject Matter Expert

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Social media is only one aspect of building a successful brand. There are many more opportunities for driving traffic and garnering customers through content-driven sites. Become an expert in your field, develop a unique voice, and start reaching out to content providers to publish your articles and generate some real, quality leads and brand awareness.

— Blair Thomas, First American Merchant

RELATED CONTENT: Founder of Award-Winning Black, Woman-Owned Branding Agency Makes History with Buy with Prime Partnership



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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

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This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

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Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.” 

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

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“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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Instagram Tests Live-Stream Games to Enhance Engagement

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Instagram Tests Live-Stream Games to Enhance Engagement

Instagram’s testing out some new options to help spice up your live-streams in the app, with some live broadcasters now able to select a game that they can play with viewers in-stream.

As you can see in these example screens, posted by Ahmed Ghanem, some creators now have the option to play either “This or That”, a question and answer prompt that you can share with your viewers, or “Trivia”, to generate more engagement within your IG live-streams.

That could be a simple way to spark more conversation and interaction, which could then lead into further engagement opportunities from your live audience.

Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, with a view to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live-streams, in particular, have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in future.

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Which is why IG is also trying to stay in touch, and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

We’ve asked Instagram for more information on this test, and we’ll update this post if/when we hear back.

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