Google Ads is enhancing its Performance Max campaigns with new AI-driven features. These updates are focused on asset testing, video optimization, and campaign management. The features...
Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting...
Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types. Google adds AI-powered tools to...
As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out...
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Geotargeting has been around for well over a decade, but its recent developments have made it a game-changer in helping marketers reach the right audience and...
As we navigate the complexities of paid social advertising, remember that the essence of success lies in understanding your audience, being creative with your content, and...
With the 2024 Super Bowl fast approaching, YouTube has launched its AdBlitz hub, where all the Super Bowl ads will be displayed before, during, and after...
Businesses leverage the wealth of customer data within Optimizely Data Platform in a variety of ways to enhance the customer experience. Through the web...
While advertising on X is probably not the most popular option at the moment, with many big-name brands pulling back from the platform, due to owner...