Google announced that the self-upgrade tool for “upgrading” your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google...
What sets a great performance marketing campaign apart from the average ones? In this fast-paced digital landscape, are you doing what it takes to keep up...
TikTok has released an updated version of its Ad Library resource, which provides searchable insights into all of the ad campaigns running in the app, with...
Donuts for Iowa lawmakers. A 99-county pastor recruitment plan. An in-house marketing department outpacing competitors on Facebook. Seven weeks after launch, Florida Gov. Ron DeSantis’s presidential...
Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals...
I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business,...
Veena Gandhi Veena is a growth driven marketer at Digital Street. She has over 14 years of advertising experience and has led million dollar campaigns for...
June. School is out. No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so...
Google Ads seems like it will not be adding Search Impression Share reporting to Performance Max campaigns any time soon. Google’s Ginny Marvin confirmed that “auction...
Wouldn’t it be awesome to have a digital space where you never receive an irrelevant or vague email in your inbox? A digital space where every...