Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google...
Back in May, Google took the stage at Google Marketing Live 2023 to share its plans to change and improve Google Ads in the coming year....
Over the past year, Meta has been working to improve its ad targeting processes, in line with the latest data privacy shifts and restrictions, which has...
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying...
You probably know that you have to meet your audience where it is, especially online. You might also know that your target audience is more likely...
Google announced that the self-upgrade tool for “upgrading” your Google Ads to Performance Max campaigns is now available for Dynamic Search Ads (DSA) campaigns and Google...
What sets a great performance marketing campaign apart from the average ones? In this fast-paced digital landscape, are you doing what it takes to keep up...
TikTok has released an updated version of its Ad Library resource, which provides searchable insights into all of the ad campaigns running in the app, with...
Donuts for Iowa lawmakers. A 99-county pastor recruitment plan. An in-house marketing department outpacing competitors on Facebook. Seven weeks after launch, Florida Gov. Ron DeSantis’s presidential...
Performance Max campaigns are the pinnacle of automation in PPC, so it’s no surprise they continue to be a major topic of debate for PPC professionals...