This is a seemingly minor update, though the impacts could be relevant within your ad reporting. Today, Meta has announced an update to the terminology that...
Mark Saltarelli and I spoke about his history and about B2B digital marketing in part one; it was super interesting, so make sure to listen to...
The Google Ads Liaison, Ginny Marvin, confirmed a bug when editing ads within a draft or experiment campaign. The Google Ads team is working on a...
After a successful beta test, Meta launched Advantage+ Shopping Campaigns in August 2022, which have since been proven to be an incredibly effective way to drive traffic...
Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke...
In a world of multi-channel marketing for B2B, narrowing down a specific space where your leads are generated takes time. Many B2B marketers turn to Google...
Looking for tips to help improve the performance of your video ads? This could be worth a look – Meta recently partnered with Analytic Partners to...
Is TikTok part of your holiday marketing plan? This could help – today, TikTok has launched a new holiday marketing mini-site, which includes links to a...
With the rollout of target frequency, Google is giving advertisers more control over the number of times people see their ads on YouTube. Previously, controlling ad...
With the holiday promotion push shifting into top gear, Instagram has announced a new series of live events, in which it will share tips and tricks...