In today’s fast-paced world of digital marketing, A/B testing has become a mainstay for brands looking to optimize their email campaigns. While many are using this...
It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to...
Have you ever hunted Pokemon with Pokemon Go or used face filters while talking on Facetime? You may not have realized it, but these are some...
It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to...
After rolling out its own branded content tags for posts last month, LinkedIn has now also added a new search functionality for branded content partnerships, which...
Looking for ways to get more out of your influencer marketing campaigns? With entertainment-based platforms on the rise, and traditional social networks leaning more into short-form...
Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google...
Back in May, Google took the stage at Google Marketing Live 2023 to share its plans to change and improve Google Ads in the coming year....
Over the past year, Meta has been working to improve its ad targeting processes, in line with the latest data privacy shifts and restrictions, which has...
Every successful PPC campaign has one common element: solid conversion tracking. Conversion tracking feeds into reporting, the bidding algorithm, and transparency. No conversion tracking? You’re denying...