The advent of cloud-based data warehouses (DWHs) has brought simpler deployment, greater scale and better performance to a growing set of data-driven use cases. DWHs have...
Implementing a customer data platform (CDP) is no small investment. And, to paraphrase Spiderman, with great investment comes great expectations from the C suite. What they...
The world of marketing technology is often a confusing mess. The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service...
When it comes time to purchase or upgrade a customer data platform (CDP) for your organization, the demo can be the best way to really understand...
MarTech » Data » Webinar: How to choose whether to build or buy with this CDP checklist Learn first-party data management strategies that keep your customers’...
The overwhelming majority of CDP owners are disappointed with them. Only 10% say their CDP meets current needs and only 1% think it can handle future...
When considering a customer data platform, many people ask questions like: How do I pick the right one? Do I need a data lake along with...
M&T Bank is a regional Mid-Atlantic financial institution with over 700 branches and 18,000 employees and prides itself on customer engagement. To continue to grow the...
Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively...
A combination of forces is putting intense pressure on companies to transform their business models. Deprecating third-party cookies, dynamic privacy environments, and rapidly changing consumer behaviors...