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At Real Story Group, we’ve been evaluating customer data platform (CDP) technology on behalf of enterprise buyers for more than four years now. Initially, we saw...
Steve Tzikakis, CEO, Sitecore. Following a headline-grabbing $1.2 billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP...
Today, The Trade Desk announced an integration with Adobe’s Real-Time CDP, making it the first DSP integration with the Adobe CDP for CTV campaigns. Advertisers can...
Digital marketing consultancy Bounteous announced that they are collaborating with digital experience company Acquia to launch Customer Data Platform (CDP) QuickStart Packages, a collection of training...
Data is the lifeblood of high-functioning marketing organizations, which explains why customer data platforms are so hot right now. CDPs serve as the “single source of...
Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements, are all critical pieces of...
A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified...
There’s a sense of tectonic shift in the marketing technology space right now. Of course, it’s a space which has been growing and evolving at a...
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