This week, I posted the monthly Google Webmaster report and we had more search ranking volatility over the weekend. Google Search Console had huge delays, which...
Click fraud involves deceptive practices that affect campaign integrity and efficiency of digital marketing campaigns. It presents a significant challenge to online advertisers. Click fraud occurs when...
PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can...
![8 Google Ads Extensions to Maximize Ad Space and Increase Click Through Rate [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/05/1684134947_8-Google-Ads-Extensions-to-Maximize-Ad-Space-and-Increase.png "8 Google Ads Extensions to Maximize Ad Space and Increase Click Through Rate [Infographic]")
![8 Google Ads Extensions to Maximize Ad Space and Increase Click Through Rate [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/05/1684134947_8-Google-Ads-Extensions-to-Maximize-Ad-Space-and-Increase-400x240.png "8 Google Ads Extensions to Maximize Ad Space and Increase Click Through Rate [Infographic]")
![8 Google Ads Extensions to Maximize Ad Space and Increase Click Through Rate [Infographic]](https://articles.entireweb.com/wp-content/uploads/2023/05/1684134947_8-Google-Ads-Extensions-to-Maximize-Ad-Space-and-Increase-80x80.png "8 Google Ads Extensions to Maximize Ad Space and Increase Click Through Rate [Infographic]")
Are you just getting started with a Google Ads campaign for your website? Do you want to understand the different ad extensions that are available to...
Are you just getting started with a Google Ads campaign for your website? Want to understand the different ad extensions that are available to you? The...
In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then...
Whether you’re running ads for a product you sell, or using affiliate links in your blog content, knowing exactly which links are getting the most clicks—and,...
What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s...
Marcus Tober at Semrush, a respected search marketing platform, published a new zero-click study that puts zero clicks across Google on average at 25% of all...
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to...