SEARCHENGINES

Jeff Ferguson On The Zero Click Google Study & The Future Of SEO

Published

4 months ago

February 13, 2023

In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three, we talk about the state of SEO studies, and we end in part four with the zero-click study and how the future of SEO looks.

We spent some time pointing out the issues with the study, but at the same time, the intentions of the study were excellent. A lot of this I have written before, but he goes deeper into the issues he had with that study. Most of it was that people just took the headline as the default when it really is more nuanced than just that.

My issue was that Google didn’t refute the data in a strong way; it was just not enough.

To end, we spoke about the need for SEO in the long term. He said SEO would keep adapting, and the evolution would change a lot, like how TV changed. He said there wouldn’t be digital marketing in the future; instead, there would be marketing with digital aspects of it, but not digital marketing alone. He described how current job types would adapt and do SEO in the future, including PR departments.

SEARCHENGINES

Bing Search Testing Short Search Menu

Published

3 hours ago

June 7, 2023

Entireweb News Bot

Microsoft Bing Search is testing showing fewer options in the search bar menu below the search box. We saw this with Bing Image search before and now we are seeing this with Bing web search.

This was spotted by Frank Sandtmann on Mastodon who wrote, “Bing is testing a massively reduced top navigation. Most navigation items have been grouped under “More”. Besides “All”, only “Chat” and “Shopping” are displayed.”

Here is his screenshot (click to enlarge it):

I believe I saw this before, but I cannot find my story on this. So I am a bit confused if I really saw it or not. Did you see this before?

I am not a fan of a short menu if there is space but that is me.

Forum discussion at Mastodon.

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SEARCHENGINES

Bing Testing Search Result Listing Side Labels

Published

9 hours ago

June 7, 2023

Entireweb News Bot

Bing seems to be testing placing labels that describe the search result listing, on the left side bar of the search result listing. It seems the label will help define what the search result listing is about, maybe listing out some of its entities.

Frank Sandtmann spotted this and posted this screenshot on Mastodon (click to enlarge):

Frank said, “Possibly these boxes represent entities and main keywords of these pages.” “At first glance I don´t see the advantage for regular users. So, maybe this is giving a glimpse into how Bing organizes results? Maybe it’s not meant for the public?”

What do you think these are?

Forum discussion at Mastodon.

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SEARCHENGINES

Google View In 3D Product Results With QR Code On Desktop Search

Published

15 hours ago

June 7, 2023

Entireweb News Bot

The other day we reported that Google was showing 3D product images not just on mobile search but on desktop. Now, Google is testing showing a QR code that the searcher can scan with their mobile phone so they can quickly see the product in 3D, since that is hard to do on desktop devices.

Brian Freiesleben posted a screenshot of this on Twitter showing the QR code displayed after clicking on a product. It says “scan the QR code with your mobile phone camera to view the item in your space.” This way you can see the 3D product image using augmented reality in your space.

Here is his screenshot:

Brian wrote, “Wow, okay so I was just added into this test again and spotted a new addition to this feature for 3D/AR on desktop. Google is testing displaying a QR code that you can scan with your mobile device camera to view the item in your space. Interesting.”

This is a smart way for Google to handle this feature on desktop.

Forum discussion at Twitter.

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