Everyone knows good content needs to serve a purpose. Whether it’s informative, persuasive, or awareness-focused, every word on your website should have a clear goal it’s...
Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates. The helpful content update started rolling out two...
Updated Sept. 7, 2022 Branded content as a paid promotion tactic holds power and possibility for content marketers. It grabs consumer attention and showcases the brand’s...
You might have encountered the line “content is king” in many SEO blogs. Creating and optimizing your content for SEO is a reliable strategy to drive...
We keep watching to see if this Google helpful content update is making some sort of dent in the rankings but so far, we are not...
Google addresses reports that the helpful content update has a minimal impact on search results, reminding everyone it’s still rolling out. After one week into the...
Without a written strategy, your brand’s content marketing won’t reach its potential. Think about it. Without a written strategy: Your content marketing is less likely to...
Google has added a new section to the Education Q&A structured data documentation for content guidelines. Google added three higher-level content guidelines around this type of...
In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s...
Google has begun rolling out the helpful content update on Thursday, August 25th. Many SEOs say they are not concerned about this update. Google also seemed...
