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Google Is Not Yet Done Rolling Out The Helpful Content Update



Google Helpful Content Update To Target Content Written For Search Rankings

We keep watching to see if this Google helpful content update is making some sort of dent in the rankings but so far, we are not seeing massive, Panda-like, ranking changes due to this update. No fear, Danny Sullivan said yesterday it is not yet done yet and Google will update this page when it is done.

Danny wrote on Twitter “Update isn’t done.” “It’s also part of a continuing effort, as we’ve explained. We’ll keep refining how it works. Directionally, the guidance we’ve given is what SEOs and creators should be considering,” he added.

He added “updates don’t necessarily mean a big giant shift. If you have good content, you’re generally fine.” “Those who have content with issues, there can be reasons why they might not want to be particularly vocal about a change,” Danny explained.

So it kind of does sound like the impact will be felt at some point in the future, maybe with this rollout or maybe in a future rollout? Maybe? Or maybe SEOs really all write amazing content and this update won’t affect them or their clients?

Here is more from Danny Sullivan:

So it might be done when this story goes out or maybe in a week or so after. We will update you when the update is done rolling out.

But like I said before, this update, so far, is very much a dud of an update.

As a reminder, the helpful content update on August 18th and it officially started to roll out on August 25th.

We will keep an eye on this and keep you posted but I do write these stories less than 24 hours in advance this week because I am on vacation. So there is a chance that this story gets published and Google has just confirmed the update is done. So check this page to see when it is done.

Forum discussion at Twitter.




Daily Search Forum Recap: September 30, 2022



Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is testing “more like this” star feature, the things to know box on the right side and the product panels with shaded backgrounds. Google said sometimes a brand becomes so popular it will rank above the general meaning of the word in Google Search. Page speed issues won’t lead to your site being removed from Google. I also posted my weekly SEO video recap – with a cold and cough.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:


Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice




Search Features


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.


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