A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams...
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The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If...
Monday 22 May 2023 7:43 am Meta will face a record fine over its transfer of European users’ Facebook data to its US server. The fine,...
As a marketer, I’m sure you are aware of the fact that creating the ’ideal’ email campaign is not an easy feat. There is a lot...
Big data enables businesses to thrive and grow by finding hidden patterns in data. Brands are now getting smarter by taking actions based on customer sentiments. Not only...
Earlier this week, in an interview with CNBC, Twitter chief Elon Musk discussed his propensity to tweet controversial or even, at times, untrue things, noting that:...
The advent of artificial intelligence (AI) has revolutionized the way we approach complex problems in fields ranging from healthcare to finance. One of the biggest challenges...
Google doesn’t have a crystal ball, but it does have the data and technology to predict changes in consumer behavior. Nina Hassing learned this after …...
Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report...
Google’s John Mueller clarified that there are no plans to enable historical data exports with the Google Search Console to Google Big Query automated bulk data...
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