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12 Tips on How to Become an Influencer [+Data]

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12 Tips on How to Become an Influencer [+Data]

The influencer landscape is incredibly lucrative. In 2022, the influencer market was valued at $16.4 billion and is estimated to hit $21.1 billion in 2023. If you want to step into the influencer market, you’re probably wondering how to become an influencer.

In this article, we’re going to dive into what it takes to become an influencer and the steps you need to take to find success. First, let’s define an influencer.

Download Our Guide to Influencer Marketing Essentials

What is an influencer?

How to Become an Influencer for a Brand

1. Find your niche.

2. Choose your platform.

3. Create a content strategy.

4. Distribute your content.

5. Start a website.

6. Stay updated.

7. Be yourself.

8. Engage with your audience.

9. Network with other influencers.

10. Create a media kit and pitch yourself to brands.

11. Be consistent.

12. Track your progress.

How to Become an Influencer on Social Media

1. Build an online community around your content.

2. Repurpose content as necessary.

3. Always be willing to learn and be open to new platforms.

 

What is an influencer?

An influencer is a person with the ability to influence consumers to purchase a service or product by promoting, recommending, or using them on social media.

For example, Jackie Aina is a beauty and makeup influencer who has collaborated with and promoted brands such as e.l.f. Cosmetics, Too Faced, Milk Makeup, and more.

IMG_0601Image Source

How to Become an Influencer for a Brand

If you want to become an influencer who works with brands, here’s what you need to do to reach your goal.

1. Find your niche.

First, figure out what you’re passionate about. Is it fashion, tech, entertainment, health, or something else? From there, carve out a niche within your passion to set yourself apart from other influencers.

For example, if you want to be a fashion influencer, you might decide your niche is thrift store fashion, DIY fashion, or stylish outfits on a budget. If you need help finding your niche, determine who your target audience is first.

To determine your target audience, consider your ideal consumer’s wants, needs, challenges, and goals. Then use that information to create a buyer persona to find the right niche to tap into your target audience or use HubSpot’s Buyer Persona Generation Tool.

2. Choose your platform.

Once you know your target audience, you must choose a platform (or platforms) to reach them. Instagram is one of the most popular platforms for influencers and brands, and it’s easy to see why.

According to our social media trends survey, 72% of marketers listed Instagram among the social media platforms on which they work with influencers and creators.

72% of marketers listed Instagram among the social media platformson which they work with influencers and creators.Furthermore, most marketers surveyed (30%) said Instagram is the platform they get the most significant ROI when working with influencers and creators. However, that doesn’t mean Instagram is the right choice for everyone — mainly if your ideal audience doesn’t spend much time on that platform.

For example, if you’re an influencer whose niche has to do with video games, Twitch might be the better platform. Video game fans often tune into Twitch to watch content creators play their favorite games or to stream their playthroughs.

If your audience is mostly Gen Z, you’ll likely want to consider TikTok as your platform of choice.

You should also research other influencers in your niche to see what platforms they leverage the most. For example, style influencers are primarily on Instagram or Pinterest. Entertainment influencers may mostly be on TikTok or YouTube.

Once you know which platform your audience and fellow influencers frequent the most, you can select the right social media platform to post your content.

3. Create a content strategy.

The format and quality of your content will make or break your chances of successfully building yourself as an influencer. Decide on the format you’ll use when creating your content.

The format should be feasible on the platform you choose to leverage, and it should be a format that allows you to deliver valuable information while showcasing your unique personality.

An effective content strategy will give your audience a proper balance of informative content and personal content. Remember, relatability and authenticity are the reasons people trust influencers.

In fact, 72% of TikTok users find “normal creators” more interesting than celebrities, according to the platform.

To find the perfect balance of content for your strategy, use the 5-3-2 principle. With the 5-3-2 principle, five out of every ten posts would be curated content from a source relevant to your audience.

Three posts should be content you’ve created pertinent to your audience, and two posts would be personal posts about yourself to humanize your online presence.

You’re probably wondering, “How will this help me become an influencer if half of the content I publish is curated?”

For starters, influencers are known for being able to provide valuable content to their audience. That includes sharing content written by others that they believe their followers will find helpful.

Sharing content published by other influencers in your niche will help you slowly get their attention. As a result, it will be much easier to reach out to them and ask them to do the same for you later on.

When it comes to the quality of your content, you should invest in equipment such as mics, cameras, and lighting to give your audience gorgeous content that will keep them coming back for more.

Pro Tip: Smartphones have excellent cameras these days, so you can use your phone to record your content if you’re not ready to invest in an expensive camera. Just make sure to use the front-facing camera for the best image.

 72% of TikTok users find "normal creators" more interesting than celebrities, according to the platform

4. Distribute your content.

No matter how great your content is, if you’re not getting people to see it and engage with it, it’s not exactly practical.

That said, it’s essential that you carefully plan out when you’ll be publishing and distributing your content on social media.

The best time to post content on social media hugely depends on which social media channel you choose. This infographic provides a detailed breakdown of the best days and times to distribute content for each popular social media network.

It’s just as critical to know how to post your content on social media. While each social media channel has its own rules and guidelines, here are some general best practices that are applicable regardless of which social media channel you use.

best time to post on instagram

5. Start a website.

Whether you leverage YouTube, TikTok, Pinterest, or some other social media platform — you should always have your website as an influencer.

Websites are great for SEO because they allow you a space to create evergreen content with keywords that are optimized to get you at the top of SERPs.

You can create content around themes and keywords your audience is searching for, allowing them to flock to your website.

Furthermore, a website is an excellent avenue for consumers to engage directly with and buy products from you. It also allows brands and advertisers to learn more about you and your content and reach out to you for opportunities.

Finally, securing a long-term home base is the most important reason to have a website. Social media platforms change constantly. An app that’s popular today can lose users to tomorrow.

Even worse, a platform can completely shut down, taking all your content with it.

A website that houses your business information, content, links, and points of contact will help you stay relevant and grow as an influencer for years to come.

6. Stay updated.

As an influencer, staying tuned into the latest trends and buzzy topics is essential.

So, follow other creators in your niche on social media, keep an eye out for trending hashtags and challenges, and know what keywords your audience is searching online.

You also need to remember that social media platforms will often change their policies, algorithms, and posting terms — so stay updated to avoid your account becoming irrelevant or, worse, deleted.

Most importantly, you’ll need to familiarize yourself with Federal Trade Commission’s (FTC) guidelines and policies, especially if you’re going to be collaborating with brands to promote their products and services on your social media accounts.

7. Be yourself.

Remember, authenticity is key to being a successful influencer. Almost 70% of marketers say “authenticity and transparency” are crucial to successful influencer marketing, according to Econsultancy.

Moreover, 61% of consumers prefer influencers who create authentic, engaging content.

The best way to be authentic is to be yourself. While your content should be quality, you yourself don’t have to be flawless to be an influencer.

If your house cat walks into your shot, or you laugh as a car blasting music drives by as you’re recording — it’s okay!

Don’t be afraid to be silly on camera or show off your sense of humor — consumers love influencers because they’re more relatable and “real” than celebrities or companies.

61% of consumers prefer influencers who create authentic, engaging content.

8. Engage with your audience.

When your followers leave a question or comment on your posts, take the time to acknowledge and respond to them. That can make them feel valued and that you sincerely want to help them. It will also help you develop a relationship with them.

Of course, not all of the comments and questions will be positive. As an influencer, expect that you’ll have your fair share of negative comments and criticisms. Make it a point to keep your cool and address them professionally.

9. Network with other influencers.

Collaborate with other influencers in your niche to expand your audience and grow your network. You can find potential collaborators through social media, online communities, or by attending conventions and vents.

Having business cards to pass to potential collaborators also doesn’t hurt.

10. Create a media kit and pitch yourself to brands.

A media kit is an influencer version of a resume or portfolio. An influencer media kit contains information about your work, successes, audience size, and why brands should work with you.

Every influencer should have a media kit to email to marketing professionals, brand representatives, and agencies to find work.

The kit’s design is just as important as its content because you’ll want a design showcasing your personality because personality is key.

Media kits also make you look more professional. Many people step into influencing and content creation as a hobby. Having a media kit shows companies you are not a hobbyist and are serious about your work.

Your kit should include the following:

  • Your photo
  • A short bio
  • Your social media channels, along with your follower count on each platform
  • Engagement rate
  • Audience demographics
  • Website link
  • Information about past work and collaborations

You can design a media kit using Canva or purchase media kit templates from Etsy. You can also download media kit templates from HubSpot by clicking here.

11. Be consistent.

Your followers need to be able to consistently count on you to deliver quality content. If you don’t, they’ll eventually stop following you or at least paying attention to you.

Scheduling your posts using a social automation tool like eClincher or HubSpot’s social publishing tools can help ensure you stay consistent with your posts.

Instead of manually publishing on each of your social media profiles, these tools allow you to create, upload, and schedule posts in batches.

12. Track your progress.

This step is crucial, especially if you’re looking to collaborate with brands for their influencer marketing campaigns, since this is one of the things brands look for in an influencer to partner with.

Most social media channels give you insights and analytics to monitor your progress — things like demographics, reach, and engagement rate that will show how quickly (or slowly) you’re building your audience.

It will also shed light on which content formats get the highest engagement rates so that you can create more.

How to Become an Influencer on Social Media

The steps above are all applicable to becoming a social media influencer. Some additional tips to keep in mind are:

1. Build an online community around your content.

Building trust with your audience is critical to your success as an influencer. One way to build trust is to build a community around your content.

Create a space where your audience can ask questions, engage with your content, and find others who enjoy your work or niche.

Some influencers start communities on Discord, Reddit, or other platforms to speak candidly with their followers. You can also host live Q&As or start your own hashtag for your followers to use to connect.

2. Repurpose content as necessary.

Fresh and interesting content should always be the priority when influencing, but sometimes it helps to repurpose content.

Repurposing content is especially helpful when you’re pressed for time, lacking fresh ideas, or just need to post something to keep on schedule.

You can also repurpose content to give your posts a second life on other platforms. If you have an Instagram Reel that performed well but could use more eyes on it — repost it to TikTok or YouTube Shorts.

For more ways to repurpose content, click here.

3. Always be willing to learn and be open to new platforms.

As I mentioned earlier, social media platforms often fall in and out of favor with audiences, so always be ready to pivot when a platform is losing steam.

Keep an eye out for up-and-coming social channels, and always keep a pulse on where your audience is tuning in.

Ultimately, to be a successful influencers you need to be authentic, organized, flexible, and willing to adjust to evolving trends.

And of course, you need to create quality content that shows brands and your followers that you are serious about your work. Now that you know the steps you need to take, you’re ready to dive into the influencer market.

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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Why The Sales Team Hates Your Leads (And How To Fix It)

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Why The Sales Team Hates Your Leads (And How To Fix It)

Why The Sales Team Hates Your Leads And How To

You ask the head of marketing how the team is doing and get a giant thumbs up. 👍

“Our MQLs are up!”

“Website conversion rates are at an all-time high!”

“Email click rates have never been this good!”

But when you ask the head of sales the same question, you get the response that echoes across sales desks worldwide — the leads from marketing suck. 

If you’re in this boat, you’re not alone. The issue of “leads from marketing suck” is a common situation in most organizations. In a HubSpot survey, only 9.1% of salespeople said leads they received from marketing were of very high quality.

Why do sales teams hate marketing-generated leads? And how can marketers help their sales peers fall in love with their leads? 

Let’s dive into the answers to these questions. Then, I’ll give you my secret lead gen kung-fu to ensure your sales team loves their marketing leads. 

Marketers Must Take Ownership

“I’ve hit the lead goal. If sales can’t close them, it’s their problem.”

How many times have you heard one of your marketers say something like this? When your teams are heavily siloed, it’s not hard to see how they get to this mindset — after all, if your marketing metrics look strong, they’ve done their part, right?

Not necessarily. 

The job of a marketer is not to drive traffic or even leads. The job of the marketer is to create messaging and offers that lead to revenue. Marketing is not a 100-meter sprint — it’s a relay race. The marketing team runs the first leg and hands the baton to sales to sprint to the finish.

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via GIPHY

To make leads valuable beyond the vanity metric of watching your MQLs tick up, you need to segment and nurture them. Screen the leads to see if they meet the parameters of your ideal customer profile. If yes, nurture them to find out how close their intent is to a sale. Only then should you pass the leads to sales. 

Lead Quality Control is a Bitter Pill that Works

Tighter quality control might reduce your overall MQLs. Still, it will ensure only the relevant leads go to sales, which is a win for your team and your organization.

This shift will require a mindset shift for your marketing team: instead of living and dying by the sheer number of MQLs, you need to create a collaborative culture between sales and marketing. Reinforce that “strong” marketing metrics that result in poor leads going to sales aren’t really strong at all.  

When you foster this culture of collaboration and accountability, it will be easier for the marketing team to receive feedback from sales about lead quality without getting defensive. 

Remember, the sales team is only holding marketing accountable so the entire organization can achieve the right results. It’s not sales vs marketing — it’s sales and marketing working together to get a great result. Nothing more, nothing less. 

We’ve identified the problem and where we need to go. So, how you do you get there?

Fix #1: Focus On High ROI Marketing Activities First

What is more valuable to you:

  • One more blog post for a few more views? 
  • One great review that prospective buyers strongly relate to?

Hopefully, you’ll choose the latter. After all, talking to customers and getting a solid testimonial can help your sales team close leads today.  Current customers talking about their previous issues, the other solutions they tried, why they chose you, and the results you helped them achieve is marketing gold.

On the other hand, even the best blog content will take months to gain enough traction to impact your revenue.

Still, many marketers who say they want to prioritize customer reviews focus all their efforts on blog content and other “top of the funnel” (Awareness, Acquisition, and Activation) efforts. 

The bottom half of the growth marketing funnel (Retention, Reputation, and Revenue) often gets ignored, even though it’s where you’ll find some of the highest ROI activities.

1716755163 123 Why The Sales Team Hates Your Leads And How To1716755163 123 Why The Sales Team Hates Your Leads And How To

Most marketers know retaining a customer is easier than acquiring a new one. But knowing this and working with sales on retention and account expansion are two different things. 

When you start focusing on retention, upselling, and expansion, your entire organization will feel it, from sales to customer success. These happier customers will increase your average account value and drive awareness through strong word of mouth, giving you one heck of a win/win.

Winning the Retention, Reputation, and Referral game also helps feed your Awareness, Acquisition, and Activation activities:

  • Increasing customer retention means more dollars stay within your organization to help achieve revenue goals and fund lead gen initiatives.
  • A fully functioning referral system lowers your customer acquisition cost (CAC) because these leads are already warm coming in the door.
  • Case studies and reviews are powerful marketing assets for lead gen and nurture activities as they demonstrate how you’ve solved identical issues for other companies.

Remember that the bottom half of your marketing and sales funnel is just as important as the top half. After all, there’s no point pouring leads into a leaky funnel. Instead, you want to build a frictionless, powerful growth engine that brings in the right leads, nurtures them into customers, and then delights those customers to the point that they can’t help but rave about you.

So, build a strong foundation and start from the bottom up. You’ll find a better return on your investment. 

Fix #2: Join Sales Calls to Better Understand Your Target Audience

You can’t market well what you don’t know how to sell.

Your sales team speaks directly to customers, understands their pain points, and knows the language they use to talk about those pains. Your marketing team needs this information to craft the perfect marketing messaging your target audience will identify with.

When marketers join sales calls or speak to existing customers, they get firsthand introductions to these pain points. Often, marketers realize that customers’ pain points and reservations are very different from those they address in their messaging. 

Once you understand your ideal customers’ objections, anxieties, and pressing questions, you can create content and messaging to remove some of these reservations before the sales call. This effort removes a barrier for your sales team, resulting in more SQLs.

Fix #3: Create Collateral That Closes Deals

One-pagers, landing pages, PDFs, decks — sales collateral could be anything that helps increase the chance of closing a deal. Let me share an example from Lean Labs. 

Our webinar page has a CTA form that allows visitors to talk to our team. Instead of a simple “get in touch” form, we created a drop-down segmentation based on the user’s challenge and need. This step helps the reader feel seen, gives them hope that they’ll receive real value from the interaction, and provides unique content to users based on their selection.

1716755163 298 Why The Sales Team Hates Your Leads And How To1716755163 298 Why The Sales Team Hates Your Leads And How To

So, if they select I need help with crushing it on HubSpot, they’ll get a landing page with HubSpot-specific content (including a video) and a meeting scheduler. 

Speaking directly to your audience’s needs and pain points through these steps dramatically increases the chances of them booking a call. Why? Because instead of trusting that a generic “expert” will be able to help them with their highly specific problem, they can see through our content and our form design that Lean Labs can solve their most pressing pain point. 

Fix #4: Focus On Reviews and Create an Impact Loop

A lot of people think good marketing is expensive. You know what’s even more expensive? Bad marketing

To get the best ROI on your marketing efforts, you need to create a marketing machine that pays for itself. When you create this machine, you need to think about two loops: the growth loop and the impact loop.

1716755163 789 Why The Sales Team Hates Your Leads And How To1716755163 789 Why The Sales Team Hates Your Leads And How To
  • Growth loop — Awareness ➡ Acquisition ➡ Activation ➡ Revenue ➡ Awareness: This is where most marketers start. 
  • Impact loop — Results ➡ Reviews ➡ Retention ➡ Referrals ➡ Results: This is where great marketers start. 

Most marketers start with their growth loop and then hope that traction feeds into their impact loop. However, the reality is that starting with your impact loop is going to be far more likely to set your marketing engine up for success

Let me share a client story to show you what this looks like in real life.

Client Story: 4X Website Leads In A Single Quarter

We partnered with a health tech startup looking to grow their website leads. One way to grow website leads is to boost organic traffic, of course, but any organic play is going to take time. If you’re playing the SEO game alone, quadrupling conversions can take up to a year or longer.

But we did it in a single quarter. Here’s how.

We realized that the startup’s demos were converting lower than industry standards. A little more digging showed us why: our client was new enough to the market that the average person didn’t trust them enough yet to want to invest in checking out a demo. So, what did we do?

We prioritized the last part of the funnel: reputation.

We ran a 5-star reputation campaign to collect reviews. Once we had the reviews we needed, we showcased them at critical parts of the website and then made sure those same reviews were posted and shown on other third-party review platforms. 

Remember that reputation plays are vital, and they’re one of the plays startups often neglect at best and ignore at worst. What others say about your business is ten times more important than what you say about yourself

By providing customer validation at critical points in the buyer journey, we were able to 4X the website leads in a single quarter!

1716755164 910 Why The Sales Team Hates Your Leads And How To1716755164 910 Why The Sales Team Hates Your Leads And How To

So, when you talk to customers, always look for opportunities to drive review/referral conversations and use them in marketing collateral throughout the buyer journey. 

Fix #5: Launch Phantom Offers for Higher Quality Leads 

You may be reading this post thinking, okay, my lead magnets and offers might be way off the mark, but how will I get the budget to create a new one that might not even work?

It’s an age-old issue: marketing teams invest way too much time and resources into creating lead magnets that fail to generate quality leads

One way to improve your chances of success, remain nimble, and stay aligned with your audience without breaking the bank is to create phantom offers, i.e., gauge the audience interest in your lead magnet before you create them.

For example, if you want to create a “World Security Report” for Chief Security Officers, don’t do all the research and complete the report as Step One. Instead, tease the offer to your audience before you spend time making it. Put an offer on your site asking visitors to join the waitlist for this report. Then wait and see how that phantom offer converts. 

This is precisely what we did for a report by Allied Universal that ended up generating 80 conversions before its release.

1716755164 348 Why The Sales Team Hates Your Leads And How To1716755164 348 Why The Sales Team Hates Your Leads And How To

The best thing about a phantom offer is that it’s a win/win scenario: 

  • Best case: You get conversions even before you create your lead magnet.
  • Worst case: You save resources by not creating a lead magnet no one wants.  

Remember, You’re On The Same Team 

We’ve talked a lot about the reasons your marketing leads might suck. However, remember that it’s not all on marketers, either. At the end of the day, marketing and sales professionals are on the same team. They are not in competition with each other. They are allies working together toward a common goal. 

Smaller companies — or anyone under $10M in net new revenue — shouldn’t even separate sales and marketing into different departments. These teams need to be so in sync with one another that your best bet is to align them into a single growth team, one cohesive front with a single goal: profitable customer acquisition.

Interested in learning more about the growth marketing mindset? Check out the Lean Labs Growth Playbook that’s helped 25+ B2B SaaS marketing teams plan, budget, and accelerate growth.


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