Google has confirmed that between April 25th 5:32PM ET and April 26th 3:24 PM ET there was a data reporting issue with those who pulled in...
How prepared is your organization for the imminent loss of third-party data? Are you ready for first-party data to take center stage in your marketing strategy?...
Customer data platforms (CDPs) centralize data from customer touchpoints. In B2B buying decision-making is often spread out over many individuals within an organization, marketers can use...
A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.
Imagine you’re looking at a bar chart of Google Ads conversions by month in Google Data Studio. You want to know how brand campaigns are affecting...
There’s so much data, from so many different sources, with so many different reporting tools, that you could just drown in reports, attribution, and meetings. With...
Annually, Google updates the Merchant Center product data specification and Google made some updates to it last night. Some updates went into place on April...
Big data is transforming the pension industry by improving the quality of life of pensioners. Big data technologies aim at storing, analyzing, searching, querying, and...
Every day, technology is advancing. It’s removing barriers to success, allowing the broader adoption of applications that were once too sophisticated for the everyday person. It’s...
Marketing teams have access to an unprecedented amount of data and customer insights, but too many aren’t actionable or useful. It may be fascinating that 40%...