I once compared keyword research to an avalanche – it’s loud, exciting, and you’re likely to end up buried alive. Over the years, as I’ve tested...
Just 6% of businesses globally use, access, and share data in a way that grants them all the business benefits provided by a robust data strategy,...
Google is rolling out updated ‘data safety’ labels for all apps listed in the Play Store, which will provide more specific info as to how each...
In 2022, it’s clear that Instagram is no longer just a photo-sharing app.
What they are. “Clean rooms” are a type of privacy-enhancing technology (PET) that allows data owners (including brands and publishers) to share customer first-party data in...
Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
Every day, technology is advancing. It’s removing barriers to success, allowing the broader adoption of applications that were once too sophisticated for the everyday person. It’s...
Conversation intelligence platform Converseon has announced the launch of a suite of AI-powered solutions to drive predictive analytics from conversational data. The aim is to predict...
Cookies going away in Chrome? They already have been eliminated from the most popular browser on the mobile market – Safari. How does this affect marketing...