Problems with big data have been around for a while, and several organizations haven’t noticed them. It’s about time that companies take note of big data...
Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to...
Big data is one of the latest internet-powered developments that has caused an enormous impact across nearly all industries over the last couple of decades. The...
Apple’s ATT update, which now prompts users of iOS apps to opt in or out of data tracking, has caused major disruption in the digital ad...
Experience management (XM) platform Qualtrics has announced a partnership with zero-party data platform Wyng. Wyng has released a connector for Qualtrics that will allow brands to...
Big data in the fashion industry is not only helping designers understand customer preferences but also helping them market their products better. We see great advancements...
Each year, the Super Bowl teaches us a lot about healthy competition. But — we don’t always see it play out on the football field.
If you have tapped into IoT’s connectivity alone, you haven’t explored even half of the technology’s potential. The real power lies in data-centric IoT. What is...
At 319 million daily users, and with specific connection to younger demographics, Snapchat can be a great option for brands looking to boost their brand recognition,...
Data is the lifeblood of high-functioning marketing organizations, which explains why customer data platforms are so hot right now. CDPs serve as the “single source of...