I’m willing to bet that today, the typical campaign at any brand uses a media mix.
As a marketer, you’ve probably wondered which Instagram video format would perform the best for your audience.
YouTube is working on ways to give creators more data about video performance, including detailed reports aboutthe sources of views and revenue. In addition, YouTube plans...
BrightEdge, a leader in enterprise organic search and content performance, has acquired Oncrawl “to make data science solutions more accessible to SEO professionals,” according to the...
Problems with big data have been around for a while, and several organizations haven’t noticed them. It’s about time that companies take note of big data...
Persado, the AI-powered language generation platform, has announced a new Language Profiles solution that will use first-party language and communication preferences to automatically generate messaging to...
Big data is one of the latest internet-powered developments that has caused an enormous impact across nearly all industries over the last couple of decades. The...
Apple’s ATT update, which now prompts users of iOS apps to opt in or out of data tracking, has caused major disruption in the digital ad...
Experience management (XM) platform Qualtrics has announced a partnership with zero-party data platform Wyng. Wyng has released a connector for Qualtrics that will allow brands to...
Big data in the fashion industry is not only helping designers understand customer preferences but also helping them market their products better. We see great advancements...