Big data in the fashion industry is not only helping designers understand customer preferences but also helping them market their products better.
We see great advancements being made in various industries with the help of big data. The reason for industrial success with big data is the generation and assimilation of data high on volume, veracity, and variety. Big data analytics analyzes data – organized or disorganized – and gives industries actionable insights. Such insights help industries improve their services, predict market trends, and stay ahead of competitors.
The fashion industry, on the other hand, also collects a large volume of consumer data, including their fashion taste, needs, interests, preferences, and so on, from multiple sources with the aim to improve their products. Editd, a big data tool for retailers, supports fashion retailers with the pricing of fashion items and accessories, and also in marketing the products better. The tool gauges the sentiments of customers with the help of data stream from different social media platforms. So, big data is already making its presence felt .
Big Data in the Fashion Industry
By collecting a large volume of data, from various sources, big data can reveal hot fashion trends and latest customer preferences, before anyone else in the industry. Sounds cool, right? So, let’s see what the different applications of big data in the fashion industry look like:
A common concern faced by most fashion retailers is preparing to face competitor strategies. With an appropriate big data tool in use, retailers can get live insights on how their competitors are creating and executing campaigns. With such insights, fashion retailers can strategize their campaigns better. Big data helps retailers launch their products and engage with the customers at the right time, in the right way.
Retailers can use big data to match products with the right audience, eliminating the possibility to hoard or fall short of supply. Furthermore, big data helps reduce wastage of raw material. Big data can accurately predict how big or small the audience for a particular fashion will be. Such predictions help designers to create products with negligible resource wastage.
The Big Data Revolution in Fashion
Ralph Lauren implements big data! They have sensors attached to their polo shirts that track the buyers’ fitness level. With the help of a smartphone application, buyers can keep track of their health whenever they wear a Ralph Lauren polo. David Lauren says, “I want to be able to gather this [biometric] information in a boardroom or from a baby in a crib. We’ll find new needs, and we’re just at the beginning.” WGSN, a U.S. based fashion company, uses big data to predict the future fashion trends. Besides, it offers insights about your customers too.
To remain relevant amidst the growing competition, it is important for designers to come up with the most upbeat and thought-through trends. By integrating big data with new technologies, like AI, ML, and IoT, retailers can draw informative, real-time insights with which they can give birth to innovative fashion trends.
VMware unveils vSphere+ and vSAN+ to simplify operations with Centralised Infrastructure Management
VMware has launched VMware vSphere+ and VMware vSAN+ to help organisations bring the benefits of the cloud to their existing on-premises infrastructure with no disruption to their workloads or hosts.
Introduced at VMworld 2021 as a technology preview known as Project Arctic, these new offerings will help customers enhance their infrastructure by providing centralised cloud-based infrastructure management, integrated Kubernetes, access to new hybrid cloud services, and a flexible subscription model.
Krish Prasad, senior vice president and general manager for VMware Cloud Platform Business, Cloud Infrastructure Business Group, VMware, said: “VMware vSphere+ and VMware vSAN+ represent the next major evolution of those foundational solutions that customers know and trust.
“Wherever customers are on their digital transformation journey and in executing their cloud strategy, vSphere+ and vSAN+ will help accelerate their transformation by bringing the benefits of cloud to their existing on-premises infrastructure and workloads, along with simplified consumption via a flexible subscription model.”
VMware vSphere+ and VMware vSAN+ are an integral part of the VMware Cloud strategy to deliver consistent infrastructure with value-added capabilities across distributed environments. vSphere+ and vSAN+ will enable customers to activate add-on hybrid cloud services that deliver on key use cases for business-critical applications running on-premises, including disaster recovery and ransomware protection. Customers of all sizes will be able to consume new capabilities, security and product updates at a much faster pace and vastly simplify their operations—without making changes to their existing applications or hardware.
“The transformation of on-premises infrastructure with cloud services is an emerging modernisation trend that IDC is seeing draw significant interest from enterprises,” said Gary Chen, IDC Research Director, Software Defined Compute. “By enabling the ubiquitous datacenter hypervisor with cloud services, users will be able to onboard innovative capabilities that can be delivered immediately and fully managed from the cloud to address a broad range of pain points such as management efficiency, scale out Kubernetes operations, and DR. The future possibilities of this delivery model, such as with vSphere+ and vSAN+, are endless and can be a key tool for enterprises to modernise existing infrastructure quickly with minimal burden.”
Under pressure to improve efficiency and productivity, infrastructure operations teams are seeking more efficient ways to maintain and protect infrastructure to support increasingly larger and more complex environments. In many instances, customers’ vSphere environments are distributed across siloed locations, edge sites, and clouds leading to operational complexity and inefficient maintenance experience.
vSphere+ and vSAN+ provide a unified infrastructure management experience for these distributed environments via the VMware Cloud Console. The console features global inventory, configuration, alerts, administration and security status for on-premises deployments. Admins will be able to perform certain operational tasks directly from the VMware Cloud Console such as managing configurations and policies across their deployments. Additionally, customers will benefit from a vastly simplified lifecycle management experience through cloud-enabled automation of updates of on-premises infrastructure components. Customers will also gain from cloud-based remediation and configuration drift capabilities, including security checks to maintain compliance with corporate and regulatory requirements.
Developer teams are focused on modernising their applications and infrastructure to deliver better software to production, faster. Providing a single workload platform for running VMs and containers orchestrated by Kubernetes, vSphere+ will help transform on-premises infrastructure into an enterprise-ready Kubernetes platform. This includes providing a multi-cloud IaaS consumption experience for developers by extending the capabilities of VMware Tanzu Standard Runtime to enable developers to run and manage Kubernetes at scale with consistency and efficiency across on-premises, public clouds, and edge. The inclusion of VMware Tanzu Mission Control Essentials will provide customers with global visibility across their entire Kubernetes footprint and automate operational tasks.
Modern organisations require integrated and expanded cloud services to consistently bolster their security posture, quickly recover from disasters and site outages, and better protect against ransomware. With vSphere+ and vSAN+, customers will continue to use their existing investments, including toolsets and domain expertise, while benefiting from the expanded capabilities of VMware Cloud. Customers will benefit from protection workflows available as add-on cloud services directly integrated into their operating environment including VMware Cloud Disaster Recovery, an on-demand ransomware and disaster recovery service. New add-on cloud services are under development and are expected to be delivered in the future providing customers with a streamlined path to the cloud, should they choose to migrate down the road.
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