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YouTube Adding More Analytics Data About Views & Revenue



YouTube Adding More Analytics Data About Views & Revenue

YouTube is working on ways to give creators more data about video performance, including detailed reports aboutthe sources of views and revenue.

In addition, YouTube plans to actively assist creators with generating new video ideas by adding reports on trending.

These features are previewed in a new video on YouTube’s Creator Insider channel, which offers a “sneak peak” at what the reports might look like when they’re available.

Some of the reports are actively being worked on, while others are in the idea stage.

Here’s more about the analytics data YouTube plans to roll out later this year.

Video Views Broken Down By Type

YouTube creators want more information about where their video views are coming from.

If you publish regular videos, post Shorts, and host livestreams, all the views are counted as a single metric in analytics reports.


YouTube is working on new reports showing an overview of different video formats and views generated by each type.

You’ll be able to see data on how many hours of video you uploaded, how many hours you streamed, how many views you received for each format, and more.

Screeenshot from, February 2022.

“We want to give you an overview of the different formats. So, for example, how much you uploaded and how much you live-streamed. Tell you about the views for each format, tell you about the overlap in audience between these different formats, and then let you dive into each format individually. So you can see the right analytics, whether it’s for regular videos or shorts or livestreams.”

YouTube Adding More Analytics Data About Views & RevenueScreeenshot from, February 2022.

Revenue Broken Down By Source

For creators eligible to monetize their videos, YouTube plans to add more data about the individual sources of revenue.

Revenue data will be broken down by type of video, and how the revenue was generated.

YouTube Adding More Analytics Data About Views & RevenueScreeenshot from, February 2022.

You’ll be able to see directly how much money you made from regular videos, versus shorts, versus livestreams.

In addition, YouTube is planning to add more data about the methods of monetization it offers.

The new revenue report will offer a more detailed look at memberships, tagged products, SuperChats, and all the different ways to make money on YouTube.

YouTube Adding More Analytics Data About Views & RevenueScreeenshot from, February 2022.

Helping Creators Find New Video Ideas

Another type of report YouTube is working on will provide data intended to help generate new video ideas.

YouTube recently launched an experimental tool showing the popularity of certain search terms and which video topics have a lack of content.

YouTube Adding More Analytics Data About Views & RevenueScreeenshot from, February 2022.

That tool will be expanded to show which topics are trending on YouTube and which videos are starting to grow in popularity with your audience.

In addition, the tool will provide ideas for new topics you can expand their audience with, and topics likely to resonate with your existing audience.

There’s no timeline for when any of these new features will roll out. YouTube plans to continue working on them throughout the year.



Featured Image: Diego Thomazini/Shutterstock

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Reach Success With The Future Of Ad Exchanges [Podcast]



Reach Success With The Future Of Ad Exchanges [Podcast]

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now.

Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads.

John Lee, Microsoft Ads’ Head of Evangelism at Microsoft, joined me on the SEJ Show to talk about the future of ad exchanges and their ability to supercharge your potential to thrive with high-performance, low-resource programmatic advertising.

People do hop, skip and jump around, so there are all kinds of opportunities to target consumers throughout their decision journey, and Microsoft advertising is a significant piece.–John Lee, 11:25

When people think Microsoft, a big chunk of the time, people assume enterprise business, B2B, and that’s the tried and true. While that’s still a significant portion of the bottom line for Microsoft, the consumer matters greatly, whether that’s gaming or devices.–John Lee, 22:46

There’s this shift in behavior online. We’re seeing effectively a new persona emerge. –John Lee, 46:05

[00:00] – A little about John Lee.
[05:35] – How does the Microsoft advertising ecosystem look like?
[07:25] – Where to find traditional advertising beyond Bing?
[09:38] – What you can find in the display component of Microsoft.
[12:02] – Targeting in LinkedIn with Microsoft advertising.
[17:13] – Are Microsoft advertising ads shown within the X-box experience?
[23:52] – Important & growing vertical industries that Microsoft has focused on.
[31:22] – Are people still scrolling down and clicking on organic links in the SERPS?
[37:45] – How important are images in search advertising?
[45:26] – The new emerging personas.


Resources mentioned:
Viva Goals –
Microsoft Game Pass –
Bing Webmaster Tools –
Shutterstock –

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All of these other developments, these feed-based elements are new flavors and additional flavors to make an amazing user experience. Whether you’re talking SEO or paid ads, all of it is working together to create an on-point user experience on the server, whether that’s Google, whether that’s Bing.–John Lee, 34:28

There’s a lot happening in the verticals space, and that’s really just the tip of the iceberg. –John Lee, 28:22

Just as a reminder to all of you out there that are SEOs and are running websites. All of your sites do have a feed. It’s called an XML sitemap. Make sure it’s updated. Google is able to fetch it and not serve errors. All of these engines work off of feeds. Also, don’t be afraid to submit your RSS feeds for your blog categories into the search console as well. Mimic that within Webmaster Tools on the Bing side too. Search engines have gone very feed friendly. This is the way to go. It’s also the way to go from an advertising perspective.–Loren Baker, 33:08

For more content like this, subscribe to our YouTube channel:

Connect with John Lee:

John Lee’s enthusiasm for digital marketing is infectious, and he has the knowledge to match. He’s been at it for years, and he knows how to get results—both as an entrepreneur himself with Clix Marketing (which he co-founded) or in his current role as Head of Evangelism at Microsoft Advertising.

He has a great deal of experience with search engine marketing, display advertising, and social media marketing–Content creator, speaker, trainer, and fan of all things digital (marketing and technology).


Connect with John on LinkedIn:
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Connect with Loren Baker, Founder of Search Engine Journal:

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