Google’s John Mueller answered whether Google uses Google Analytics data (like bounce rate and time on site) as well as whether Google uses Chrome browser data...
Integrating backend data into digital marketing initiatives is a gamechanger for performance. But what can you do when backend conversion data is unavailable or unreliable? How...
One of the most stressful jobs for analysts is identifying and choosing the right use case for big data as it has the potential to drive...
“No matter what your business objectives are, you need to understand your audience and leverage that data to fulfill your objectives,” said Pete Wootton, Chief Product...
YouTube is testing out a new addition to its ‘Super Thanks’ creator donation process which will enable people who purchase a Super Thanks donation to add...
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Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.
Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they...
In modern times, organizations recognize efficient and omnipresent data centers’ role in operations and industry growth. They now depend more and more on employing data to...
According to recent Semrush data, this month, the month of December, was the most volatile month of the year and probably Google history. Here is a...
In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important...
