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YouTube Tests Custom Messages for Super Thanks, New Channel Subscriber Data Options

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YouTube Tests Custom Messages for Super Thanks, New Channel Subscriber Data Options


YouTube is testing out a new addition to its ‘Super Thanks’ creator donation process which will enable people who purchase a Super Thanks donation to add a custom message, instead of the previously auto-generated Super Thanks comment.

Super Thanks, which YouTube added in July last year, enables users to make quick donations to their favorite creators in the app by purchasing a Super Thanks animation at one of four price points (between $2 and $50). When you allocate a Super Thanks to a video, an animation is displayed on-screen.

In addition to this, an automated ‘Thanks!’ comment is also added to the comment stream, with a distinctive color to signify your donation.

Super Thanks comment

Thus far, ‘Thanks!’ has been the only message that can be included, but now, YouTube is testing out a new option that will enable users to include a custom message with their donation.

As explained by YouTube:

“We’re experimenting with customizable comments for Super Thanks, which will allow supporters to have more meaningful interactions with creators.”

YouTube says that the option is currently in the experimental phase, so only some viewers will have the capacity to customize their Super Chat comments, but it’s looking to roll it out more broadly throughout the year. YouTube’s also looking to expand Super Chat to more creators.

On another front, YouTube has also added some new data collection and management options that could help maximize the value of your YouTube efforts.

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First off, YouTube’s added a new option that enables channel managers to export their members listing to a .CSV file, providing another way to expand your audience outreach beyond YouTube itself. The data available is limited, but it provides another way to expand your process, and enhance connection with your YouTube audience.

YouTube’s also added a new integration with IFTTT which enables channel managers to set up data collection on members to help deliver perks and better incentivize membership.

YouTube IFTTT applets

There’s actually a range of YouTube integrations available via IFTTT which could significantly improve your channel management and audience engagement. You can check out more IFTTT applets for YouTube here.

On balance, these updates are fairly minor, but they each have a specific, and valuable purpose, which could make them highly useful for certain creators and channels. More data is always better, while custom messages for Super Chat adds another element – which will also see it get misused too. But either way, it could add some more considerations for your process.



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TikTok Launches New ‘Order Center’ eCommerce Tracking Hub with Selected Users

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TikTok Updates Ad Policies to Limit Unwanted Exposure Among Younger Users in Europe

Get ready for TikTok to make a bigger push on in-app shopping, with some users now seeing a new ‘Order Center’ panel in the app, which tracks any products that you’ve purchased, looked at, or even, potentially, may be interested in, in the app.

As you can see in this example, posted by social media expert Matt Navarra, the new ‘Order Center’ is now appearing for some users alongside their ‘Edit Profile’ option in the app.

Tap on it and you’ll be taken through to a dedicated eCommerce display, where you can track all aspects of your TikTok shopping experience, including payment details, items you’ve tagged, recommendations, order status, etc.

TikTok Order Center

It’s the latest in TikTok’s shift towards eCommerce, which has already been a winner in the Chinese version of the app. Indeed, the majority of the revenue generated by Douyin, the Chinese variation of TikTok, now comes from in-stream eCommerce integrations, which has also facilitated new pathways for creator monetization, via brand partnership integrations that enable more organic type promotions in the app.

Douyin Stores

As such, TikTok is very keen to push the same in TikTok as well – though recent signs have suggested that western audiences are not taking to social commerce with the same enthusiasm as those in the Chinese market.

Just last week, Facebook announced that it’s shutting down its experiments with live shopping in the app, as of October this year. Meta, of course, has other financial pressures to contend with, and it’s been working to streamline its operations, with a focus on its larger metaverse push instead.

But even so, the fact that Meta’s willing to stop experimenting with live commerce entirely would suggest that it hasn’t been seeing good response to its initial experiments, which may not bode well for TikTok’s plans (note: Meta will continue to push ahead with its live shopping experiments on Instagram).

But TikTok needs eCommerce to work, especially from a revenue share perspective.

Many TikTok creators have already expressed their frustration at the inconsistent and low payment amounts available via TikTok’s Creator Fund, and without in-stream ads to directly monetize content, it needs alternative angles to provide revenue-generation tools – or it risks losing its top stars to YouTube instead.

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And while TikTok is the app of the moment, it could still see a fall from grace if that does happen, and the app’s big stars shift exclusively to YouTube, which has also been seeing strong growth in the adoption of Shorts, its TikTok clone functionality.

Which is why TikTok continues to plow ahead with eCommerce additions like this – despite general lack of enthusiasm for such in most western markets, which has even seen TikTok itself scale back its live shopping ambitions in Europe due to low adoption and internal conflicts.

But for TikTok, this has to happen, and for parent company ByteDance, which is also dealing with the impacts of the current economic downturn, it has to happen now.

As such, you can expect to see a lot more eCommerce options bleeding into your TikTok feed as we head into the holiday push. Whether you want them or not.



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