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Semrush Data Shows December 2021 Was The Most Volatile For Google Search Results

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Semrush Data Shows December 2021 Was The Most Volatile For Google Search Results


According to recent Semrush data, this month, the month of December, was the most volatile month of the year and probably Google history. Here is a chart Mordy Oberstein of Semrush shared on Twitter showing how December soared amongst the rest of the months in 2021.

click for full size

Yes, December felt super volatile when it came to the fluctuations and changes reported by most of the tools. We covered it a lot in our Google updates category, specifically how big the tremors were in December around the confirmed Google product reviews update that rolled out for about three weeks in December.

And keep in mind, Semrush also said that the 2021 year in general was a lot more volatile that other years and also that I am not crazy.

So we ended 2021, a crazy 2021, with an even crazier month.

Hope you all did well this month!

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Google Can Assign Multiple Languages Per Page

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Google Can Assign Multiple Languages Per Page


Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google.

John Mueller said this at the 58:45 minutes where he said “We will still try to focus on the primary language if we can determine one. If we can’t determine one primary languages then we might use like multiple languages and assign that to the page.”

He then explains this in more detail saying “and you can sometimes see that if you do something like a site query for your website and then go into the advanced search settings and specify language. Then you can sometimes see like which language is being recognized for my website. And if you try other languages you might see that oh it’s being recognized for Dutch and English Which doesn’t mean that it has less weight in Dutch, it’s just well we recognize that it’s like a mix. And from that point of view it’s kind of something you can kind of double check there.”

He said he sees this sometimes with destination and vacation sites, he said “I think the one situation i would watch out for is if your page is recognized as being in a language that is not correct. Like for example, if you have an English website on vacation homes in Spain and all the addresses are in Spanish and all the place names are in Spanish and we think the whole page is only in Spanish then it will be hard for us to rank that page if someone is searching for vacation homes in Spain because we think oh this is all in Spanish this is not English what what this person is looking for.”

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SEARCHENGINES

Daily Search Forum Recap: January 25, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


We spotted a dental clinic with the business name “dentist near me” – is that a good thing to name your business with near me in the name? Google’s John Mueller said it can assign multiple languages per page. Google Ads is actually testing emojis in its search ads, which is against its own guidelines. Newzdash reports that 67% of all Google searches have duplicate top stories to web result URLs.

Search Engine Roundtable Stories:

  • Business Name “Keyword Near Me” Might Not Be A Great Idea

    Chris Tweten posted a photo the other day on Twitter of a dental office sign with its company name – the company name is named “Dentist Near Me.” Of course, the SEOs in all of you are thinking, oh, this dental practice wants to rank for all [near me] related dental queries.
  • SEO Poll On Near Me Optimization Is Mixed

    Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split amongst “yes” and “no”, with more people leaning to “it depends.”
  • Google Confirms Testing Emojis In Some Search Ads

    Google has confirmed it is officially testing placing emojis in some search ads. Darcy Burk spotted a pizza emoji on a search ad for Uber Eats and posted the screenshot on Twitter. Ginny Marvin of Google on the Ads Liaison Twitter account confirmed Google is testing placing emojis in some search ads.
  • Google May Assign Multiple Languages Per Page

    Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google.
  • 67% Of Google Searches Have Duplicate Top Stories & Web Results URLs; Newzdash

    Last week we broke the news that Google does some form of deduplication of the top stories and web results in some situations. John Shehata released some data from his Newzdash product showing that 67% of all Google searches have duplicate top stories to web result URLs and about 12% of top stories URLs get duplicated in the web search results.
  • Toddler Shredding Tricycle At GooglePlex Parking Lot

    Here is a photo of a kid, maybe of toddler age, shredding out his tricycle at the Google parking lot in Mountain View, California. I guess the parking lot is empty these days, so it is a good place t

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Mobile & Voice

SEO

PPC

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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SEO Poll On Near Me Optimization

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SEO Poll On Near Me Optimization


Brodie Clark posted a Twitter poll asking “is optimizing a website for search term variations that include “near me” good practice for SEO?” The results were pretty almost evenly split amongst “yes” and “no”, with more people leaning to “it depends.”

The poll has over 1,000 votes and goes well with the story from earlier today about how naming your business “near me” with a keyword phrase might not be the best idea.

Here are the poll results:

I just find it funny that most of these SEO polls about should you do X or Y almost never have strong confidence in either answer.

Forum discussion at Twitter.





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