KPIs and metrics not providing you with much insight? Are you skipping measurements because they take so much time? Getting the data and evidence you need...
Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum...
Today, Roku, Inc. announced the launch of Nielsen’s Digital Ad Ratings (DAR) within the streaming platform’s OneView ad buying solution. This offers a guarantee to advertisers...
A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels...
“In a “post-digital” world you need to consider e-commerce and here’s why.” WHAT IS DIGITALMARKETER: DigitalMarketer is the premier online community for digital marketing professionals. It’s...
As we move further into the 21st century, technology is constantly evolving and changing the way we do things. This is especially true in the world...
Instagram is testing out some new ways to move on from vanity metrics. The social media platform is now beta testing Private Story Likes. How the...
The show is absolutely entertaining, but just remember: you’re a marketer in real life, and she plays one on TV. Today’s episode is a fun one....
What makes a good Facebook marketing group? To find out, I vetted over 35 of them based on the volume of activity in the group, the...
The Great Resignation isn’t over; digital workplaces are here to stay; and keeping your employees happy is more important than ever. In today’s episode, co-hosts Mark...