Even as marketing budgets were being reevaluated and pared back due to the pandemic, more resources were allocated to SEO. In fact, 50.5% of SEO budgets...
SEO is often the number one source of leads. However, while most businesses understand the importance of SEO, they may not be aware of all the...
Duplicate content can be a barrier to SEO performance and can prevent your search strategy from reaching specific goals. It’s also not helpful to searchers, which...
When it comes to engaging and converting B2B buyers, video is an essential tool in your marketing arsenal. Fully 95% of B2B buyers say video plays...
I write a lot of columns here at Search Engine Journal about how to optimize your content. But I rarely touch on how to do this...
In your SEO career, there may come a time when you feel you’re doing a lot more coasting than you once did. What made you start...
We’ve learned valuable lessons since the start of the pandemic about resilience: endurance favors those who are prepared, agile and proactive about change. There’s more to...
Smartphones put the world at our fingertips. People have questions that need answering and services or products they need. All of these things are just a...
As the web grows, more and more enterprises are now looking to SEO to help provide insights into how users interact with search engines and how...
What does it take to make a content marketing program successful? Every organization answers that question differently based on its goals. Still, successful programs tend to...