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8 Top Enterprise SEO Tools For Content Optimization

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8 Top Enterprise SEO Tools For Content Optimization


I write a lot of columns here at Search Engine Journal about how to optimize your content.

But I rarely touch on how to do this at scale.

Enterprise marketing teams, in particular, often face significant challenges when it comes to content optimization.

For example, optimizing a large catalog of web pages, and the sheer governance factor of managing content across several properties.

Fortunately, plenty of SEO tools offer either enterprise-level features or enterprise-level subscriptions to help optimize content at volume even easier.

Here are a few of my favorite enterprise SEO tools for content and how to use them.

1. Surfer

Surfer is a content optimization platform that uses Artificial Intelligence (AI) to do what many SEO professionals have had to do manually.

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What It Is

It assesses the search results and determines how best to optimize content.

This algorithmically-driven tool essentially audits the top URLs for a given keyword and gathers valuable insights regarding what these pieces of content are doing well, plus how to apply these insights to your own content.

Why It’s Great

Surfer is great for enterprises because its Business subscription plan allows up to 140 audits per month, the inclusion of 10 team members, and 70 content editors.

This means that your business can audit up to 150 pages or posts every month and apply updates to up to 70 pieces of content within the Content Editor.

Surfer is super easy to use by internal teams, agency partners, and freelance writers.

So, if you plan on outsourcing your SEO content projects, you can provide a shared link to the Content Editor for whoever is working on your project.

How To Use It

Surfer has many different content optimization tools, so how you use it really depends on your SEO goals.

You can use the Content Planner to plan your content and create an editorial calendar.

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You can use the Brief tool to let AI create an optimized SEO page brief.

And you can use the Content Editor to optimize new and existing content.

I recommend using the Audit tool first to assess your content and identify opportunities to optimize existing content.

All you have to do is enter your domain, page, or post URL, and Surfer will produce go-forward recommendations for your SEO content strategy.

2. Ahrefs

Ahrefs is an industry-leading SEO tool best known for its keyword research, competitor analysis, and backlink analysis capabilities.

What It Is

However, it also offers a range of features to serve businesses’ content optimization needs.

For example, Rank Tracker allows businesses to monitor keyword performance and identify opportunities to improve existing content.

And Content Explorer reveals untapped content ideas and opportunities to build valuable backlinks.

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Why It’s Great

Ahrefs is a fantastic enterprise-level tool because it offers keyword research, rank tracking, backlink analysis, and content exploration on a global scale.

It boasts having an inventory of over “1.6 billion search queries” and the “most extensive index of backlinks.”

In that, the tool’s goal is to be the “single source of truth” for enterprises looking to make strategic SEO decisions.

How To Use It

As stated above, Ahrefs offers several tools that can aid your content optimization projects.

However, my favorite is Content Explorer, which allows you to research billions of web pages and uncover both SEO and social insights.

Simply enter a topic into the Content Explorer to uncover new opportunities.

Ahrefs even offers a range of filters to refine your search by certain criteria, including the number of referring domains, live versus broken links, language, traffic value, and the number of social shares.

Finally, you can dive deeper into any piece of content to see whether a page is gaining or losing links, or whether traffic has increased or decreased over time.

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3. Semrush

Semrush is a popular SEO and content marketing SaaS platform that helps businesses and marketers achieve more with their content.

What It Is

From keyword research to competitor research to social media management, this tool does it all.

It’s really a “one-stop-shop” for your SEO strategy.

Why It’s Great

The Business subscription plan is best suited for large businesses and enterprises because you can research, track, measure, and optimize for a near-limitless number of keywords.

And if you have several websites with hundreds to thousands of pages, ranking for thousand or tens of thousands of keywords you will want a tool that can keep up.

In fact, you can even go bigger with a Custom plan suited to your enterprise’s specific needs.

In summary, Semrush offers over 50 different tools and reports to help you overcome your content marketing challenges.

These tools will help you develop a powerful content strategy and optimize your content to drive more organic traffic.

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How To Use It

With so many tools and features in its toolkit, diving deep into all the features is impossible.

Instead, I recommend my two favorite Semrush tools for content optimization: The Content Audit tool and the SEO Writing Assistant (SWA).

Content Audit will assess your website’s content to determine how it performs (in terms of traffic and keyword position) and how users are interacting with your content.

It will then identify which pages are not doing well and then make a recommendation for optimization.

The SWA, on the other hand, is where you put recommendations into action.

It essentially works as a “smart” writing editor that helps you optimize your content in real-time.

This includes updates for SEO and engagement purposes.

4. Screaming Frog

Screaming Frog is a website crawler that helps website owners improve their SEO by extracting data and auditing for common SEO issues.

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What It Is

Although mostly known for its technical SEO auditing capabilities, Screaming Frog still has some applications for content optimization.

For example, it will identify duplicate page titles and descriptions that may need optimizing or flag pages with “low content.”

Why It’s Great

Screaming Frog allows users to audit up to 500 URLs for free, but then there’s the option to buy a license to access more advanced features, including “no limit” on URL audits.

For enterprises, this is great because it means you can audit and assess even the largest of websites.

Further, Screaming Frog can audit large sites efficiently while providing results in real-time.

This means you can begin taking action on the SEO recommendations even while the tool crawls the rest of your pages.

How To Use It

If you know your website has more than 500 URLs, I recommend getting started with a paid license right away.

This will allow you to audit your entire site without a URL limit.

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Once you’ve downloaded Screaming Frog and validated your license, you can crawl your website.

Watch as the tool propagates with data, such as the number of page URLs, image file sizes, technical blockers, and more.

For content optimization purposes, pay attention to these results:

  • Low content pages.
  • Missing meta descriptions.
  • Duplicate meta descriptions.
  • Missing title tags.
  • Duplicate title tags.
  • Missing H1 headings.
  • Duplicate H1 headings.
  • Broken internal links.
  • Broken external links.
  • Missing H2 headings.
  • Duplicate content.
  • Missing image alt text.
  • Missing structured data.
  • Pagespeed (entire report).
  • Orphan pages.

The existence of any of these issues means your content requires some optimization.

Keep in mind there may be site-wide issues that are forcing these errors, so assess your website holistically so you can apply bulk updates as needed.

5. SparkToro

Founded by Rand Fishkin, SparkToro is an audience research tool that helps businesses create better, user-focused content.

And you can’t get great content without writing with your target audience in mind.

What It Is

Simply put, SparkToro looks at the websites your customers visit, the social accounts they follow, the hashtags they use, and more, to help you create content that appeals to their interests and behavior.

The goal is to “forget audience surveys” and let AI produce accurate and helpful audience insights in just a few clicks.

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Why It’s Great

While the Agency subscription package is veered toward marketing agencies, the same tools can also benefit enterprises.

This pricing option offers unlimited searches, up to 250 social media results, demographic data, and up to 50 users for your team.

Spark Toro is great for all larger businesses because it can scan millions of social and web results to find your audience’s interests.

This data can then inform the type of content you create, the search terms you target, the platforms you market your content on, and how to optimize your content to encourage users to take action.

How To Use It

SparkToro offers a convenient How it works video to walk you through its features.

You can use SparkToro to:

  • Generate a list of publications your audience loves.
  • Compare the sources of influence for multiple audiences.
  • Prioritize your PR, social, content, and outreach campaigns.
  • Analyze your brand’s online presence.
  • Analyze your competitors’ audiences.
  • Discover opportunities for backlinks or media coverage.

All in all, use SparkToro to discover where your target customers hang out and the content they engage with most.

Then, use this intel to improve your own content, find new content ideas, and improve conversions on your website.

6. Clearscope

Clearscope is a content optimization platform that helps brands create highly relevant content.

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What It Is

Clearscope uses AI technology to uncover what people are searching for, what content is performing best for these searches, and how brands might improve their content to rise to the top of the search results.

Determine your “Content Grade” to assess the SEO of your existing content or improve the score on your new content while it’s in production.

Clearscope offers a helpful tool for enterprises looking to optimize their content at a larger scale.

Why It’s Great

Clearscope is similar to Surfer in that it mainly works as a writing assistant but brings the added benefit of integration.

Clearscope integrates with many of the tools businesses already use, such as Google Docs and WordPress. This makes for seamless adoption without cumbersome back-and-forth between tools.

Further, Clearscope is trusted by big brands. Some of its existing customers include YouTube, Deloitte, Adobe, and Shopify.

These are all massive companies with large appetites for content.

How To Use It

Use the Keyword search to analyze the results for your target keyword and then generate a content editor document where you can either paste in existing content or start from scratch. Clearscope will then offer recommendations based on organic search data, including recommended word count, secondary keywords, headings, and keyword usage.

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Also helpful, Clearscope offers a Readability score to determine the reading level for your content. This will help you adjust your content to suit a beginner- to expert-level audience.

7. Frase

Frase.io (otherwise known as “Frase”) is AI research and writing software that helps you “research, write, and optimize high-quality SEO content.”

What It Is

Frase’s claim to fame is assisting brands to streamline the content production process – by reducing the time from hours to mere minutes.

Some of its most notable features include:

  • Content Briefs – Allowing users to create SEO content briefs quickly
  • Content Writing – Recommendations for generating quality, high-converting content
  • Content Optimization – A comparison of your content with top search competitors
  • Content Analytics – Exploration into new content opportunities and recommendations for refreshing old content

Why It’s Great

Frase’s Team plan offers a subscription option for enterprises looking to “scale content production.” This includes unlimited document credits, unlimited document sharing, and three user seats, though more are available at an additional cost.

With this model, enterprises can create dozens to hundreds of content briefs. These can then be handed off to writers to write and optimize the content. This reduces the need for an SEO strategist to optimize each piece of content, or to create an entire brief from scratch.

Want to create a ton of valuable content for your enterprise? Then you’ll want a tool that can facilitate this at high volume.

How To Use It

Enter the search term you wish to target and Frase will create a content doc. You can then share this doc with your team, agency, or writer. The writer can produce the content in accordance with Frase’s SEO recommendations.

Further, you can use Frase to find new content ideas. Stumped on which new pages or posts to produce for your brand? Frase can help you fill out your editorial calendar with creative, search-driven content topics.

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8. Hemingway Editor

Your content can be chocked full of keywords, but if it isn’t written with your audience in mind, it probably won’t convert. The Hemingway Editor helps you avoid the common blunder.

What It Is

Once your content is optimized for search engines, the Hemingway Editor can be the final pass to ensure your content is bold and clear. This includes editing for voice, complexity, grammar, and overall readability.

Why It’s Great

Hemingway Editor is so simple to use that anyone (a marketer, team member, or writer) can use it to optimize content.

So, even at an enterprise level, it only takes Hemingway Editor a couple of seconds to work its magic.

If you are working with a writing team, have them run their content through Hemingway Editor to identify spelling errors, passive voice, and more. This will save you time (and money) compared to relying on an editor for these updates.

How To Use It

The Hemingway Editor uses color-coding to identify issues in your content. For example:

  • “The app highlights lengthy, complex sentences and common errors; if you see a yellow sentence, shorten or split it.”
  • To improve readability, “you can utilize a shorter word in place of a purple one.”
  • “Adverbs and weakening phrases appear in blue. Get rid of them and pick words with force”.
  • “Phrases in green have been marked to show passive voice.”

You can paste in existing content and edit away, or click the “Write” button to start something new.

This app is super simple, helpful, and great for optimizing enterprise-level content.

We Love Our Enterprise SEO Tools

Enterprises have big goals for SEO and even bigger appetites for content. The need for content optimization can seem unending.

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That’s why enterprise-level SEO tools are a godsend for updating content on a massive scale.

Working on an existing project? Paste your content into a content writing tool to make improvements in real-time.

Looking for optimization tips? Use Semrush to audit and optimize your content fast.

We love enterprise SEO tools because they make even the largest tasks achievable.

So, even if you have a large site to optimize, these tools can do all the heavy lifting you need to achieve your goals.

More resources:


Featured Image: Ribkhan/Shutterstock

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A Guide To Social Media Algorithms & How They Work

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A Guide To Social Media Algorithms & How They Work

Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly.

But, marketers should also keep asking, “Which social media platforms have the most users?” Because that data can change frequently, as well.

So, here are the latest answers to the first question about the algorithms for the eight platforms that you should be considering today.

Spoiler alert: This update contains some surprising shifts in the latest data on monthly unique visitors, monthly visits, and monthly average visit duration from SimilarWeb.

How Does The YouTube Algorithm Work?

YouTube got 1.953 billion unique visitors worldwide in May 2022. The platform received 35.083 billion monthly visits that month with an average visit duration of 21:41.

Now, some social media marketers may be shocked, shocked to find YouTube ranking ahead of Facebook.

But, SimilarWeb’s data above is only for desktop and mobile web channels. It doesn’t include data for connected TVs, which became the fastest-growing screen among YouTube viewers in 2020.

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This makes it imperative to know how YouTube’s algorithm works.

YouTube’s algorithm tries to match each viewer to the videos they’re most likely to watch and enjoy. But, with over 500 hours of video content uploaded every minute, this is a Herculean task.

YouTube’s search and discovery systems tackle this challenge by paying close attention to:

  • What viewers watch.
  • What they don’t watch.
  • How much time do they spend watching?
  • What do they share and like?

Next, you need to learn that YouTube has multiple algorithms, including ones for:

  • YouTube Search: Videos are ranked based on how well titles, descriptions, and video content match the viewer’s search and which videos get the most engagement for a search.
  • Up Next: The ranking of suggested videos is based on machine learning’s understanding of which ones viewers are most likely to watch next. These videos are often related to the video a viewer is watching, but they can also be personalized based on the viewer’s watch history.
  • Your homepage: Videos are selected based on how often viewers watch a channel or topic, how well similar videos have interested and satisfied similar viewers, and how many times YouTube has already shown each video to a viewer.
  • YouTube Shorts: YouTube wants both short and long videos to succeed. So, relative watch time is generally more important for short videos, while absolute watch time is generally more important for longer videos.

So, what should you do next?

First, read my column, How To Optimize YouTube Videos To Help Ukraine, which provides tips on keyword research, title optimization, writing descriptions, custom thumbnails, and other video SEO best practices.

Next, read Jon Clark’s article, 13 Key Elements Of Successful YouTube Videos. He focuses on how to make a great video.

Why is that important? Because YouTube’s search and discovery system “finds” videos for each viewer and their varying interests in order to get them to watch more videos that they’ll enjoy so they’ll come back to YouTube regularly.

How Does The Facebook Algorithm Work?

Facebook got only 1.620 billion unique visitors worldwide in May. The platform received 19.739 billion visits that month with an average session duration of 10:05.

Now, Facebook’s unique visitors started dipping worldwide in February 2022.

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But, as you can see in the chart below, there was a substantial drop in unique visitors in Russia in early March, after Russia blocked Facebook in an effort to control the spread of information on the invasion of Ukraine.

Screenshot courtesy of Similarweb, June 2022

This had a negative impact on Facebook’s total unique visitors worldwide, which were already losing momentum. Nevertheless, the platform is still too big to ignore.

So, how does Facebook’s algorithm work today?

Well, we knew how Facebook’s News Feed ranking process worked in December 2021 when Anna Stepanov, Head of Facebook App Integrity, wrote a post that said:

“News Feed uses personalized ranking, which takes into account thousands of unique signals to understand what’s most meaningful to you. Our aim isn’t to keep you scrolling on Facebook for hours on end, but to give you an enjoyable experience that you want to return to.”

And she summarized half a dozen of the biggest changes Facebook had made in 2021 to give users more control over, and insight into, how content appears in their News Feed.

This included publishing a new series of Widely Viewed Content Reports to share what content is seen by the most people in News Feed in the U.S.

Ironically, Facebook’s latest Widely Viewed Content Report showed the top four domains in Q4 2021:

  • youtube.com (168.1 million content viewers).
  • media1.tenor.co (118.4 million).
  • gofundme.com (112.4 million).
  • tiktok.com (105.0 million).

But, then in February 2022, Matt G. Southern reported Facebook Shifts Focus To Short-Form Video After Stock Plunge. And on June 16, 2022, Southern reported Facebook To Restructure Main Feed Around Video Content.

So, what should you do next? First, read Southern’s stories and learn why Tom Alison, head of Facebook, plans to turn its main feed into a “discovery engine” for video content.

According to Alison, the main tab in the Facebook app will become a mix of Stories and Reels at the top, followed by posts that its discovery engine will recommend from across both Facebook and Instagram.

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Next, follow Southern’s expert, authoritative, and trustworthy advice:

“The best way to prepare for this change, if Facebook is a priority for you and your business, is to get comfortable with creating and publishing more short form video. While Facebook will continue to surface text and photo posts, they’ll be ancillary to the main attractions of Reels and Stories.”

How Does The Instagram Algorithm Work?

Instagram got 1.050 billion unique visitors worldwide in May. The platform received 6.497 billion visits that month with an average session duration of 07:51.

Russia has also banned Instagram, but the growth in unique visitors from other countries around the world has offset that.

So, you still need to know how Instagram’s algorithms work.

In June 2021, Adam Mosseri, the head of Instagram, wrote a post entitled, Shedding More Light On How Instagram Works. He revealed:

“Instagram doesn’t have one algorithm that oversees what people do and don’t see on the app. We use a variety of algorithms, classifiers, and processes, each with its own purpose.”

For the Feed and Stories, the key ranking signals are:

  • Information about the post: How popular a post is, when it was posted, how long it is, if it’s a video, and if it’s attached to a location.
  • Information about the person who posted: How many times users have interacted with that person in the past few weeks.
  • User activity: What a user might be interested in and how many posts they’ve liked.
  • User history of interacting with someone: How interested a user is in seeing posts from a particular person.

For Explore, the key ranking signals are:

  • Information about the post: How popular a post seems to be as well as how many and how quickly other people are liking, commenting, sharing, and saving a post.
  • User history of interacting with someone: (See above.)
  • User activity: What posts a user has liked, saved, or commented on as well as how they’ve interacted with posts in Explore in the past.
  • Information about the person who posted: (See above.)

For Reels, the key ranking signals are:

  • User activity: Which Reels a user has liked, commented on, and engaged with recently.
  • User history of interacting with someone: (See above.)
  • Information about the reel: The audio track, video data such as pixels and whole frames, as well as popularity.
  • Information about the person who posted: (See above.)

So, each part of the app uses similar ranking signals, but their order of importance varies. Mosseri explained:

“People tend to look for their closest friends in Stories, but they want to discover something entirely new in Explore. We rank things differently in different parts of the app, based on how people use them.”

For more tips and advice, read the article by Shelley Walsh entitled, 22 Ways To Get More Instagram Followers Right Now. Then, read Amanda DiSilvestro’s article, How To Use Instagram Reels For Business.

How Does The Twitter Algorithm Work?

Twitter got 979 million unique visitors worldwide in May. The platform received 7.056 billion visits that month with an average session duration of 10.39.

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This data does not screen for fake or spam accounts. Nevertheless, it’s worth investing the time and effort to keep up with how Twitter’s algorithm works.

Like most social media platforms, Twitter has multiple algorithms.

Twitter says its “algorithmic Home timeline displays a stream of Tweets from accounts you have chosen to follow on Twitter, as well as recommendations of other content we think you might be interested in based on accounts you interact with frequently, Tweets you engage with, and more.”

If users want to, they can click on the star symbol to see the latest Tweets as they happen. But, few people choose to drink water from a firehose.

If they want to, users can click on “Explore” and see Trending tweets or ones about COVID-19, News, Sports, and Entertainment.

If users want to, they can click on “More” to see the Topics that Twitter thinks they’re interested in.

Like most social media platforms, Twitter’s algorithms use machine learning to sort content based on different ranking signals.

And it’s worth noting that Twitter is currently involved in analyzing the results of its algorithms as part of its “responsible machine learning initiative.”

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Here’s what Twitter has said publicly about its Home timeline, Trends, and Topics ranking signals:

Relevance:

  • ​​Users’ previous actions on Twitter, like their own Tweets and Tweets they’ve engaged with.
  • Accounts they often engage with.
  • Topics they follow and engage with most.
  • The number of Tweets related to a topic.
  • For Trends: their location.

Engagement:

  • For Tweets: “How popular it is and how people in your network are interacting with [the Tweet].”
  • For Trends: “The number of Tweets related to the Trend.”
  • For Topics: “How much people are Tweeting, Retweeting, replying, and liking Tweets about that Topic.”

Recency:

  • For Trends: “Topics that are popular now, rather than topics that have been popular for a while or on a daily basis.”

Rich Media:

  • The type of media the Tweet includes like an image, video, GIF, and polls.

For more advice and tips, read Lisa Buyer’s article, 8 Terrific Tips To Optimize A Twitter Business Or Brand Profile. Then, read the article by Julia McCoy entitled, How To Be A Top Tweeter: 10 Tips That Will Get Your Tweets Noticed.

How Does The TikTok Algorithm Work?

TikTok got 690 million monthly visitors worldwide in May. The platform received 1.766 billion visits that month with an average session duration of 03:48.

This data doesn’t include Douyin.com, which is counted separately. But, as the chart below illustrates, TikTok.com gets about 98% of the unique visitors worldwide for both of the ByteDance apps.

TikTok.com gets about 98% of the unique visitors worldwideScreenshot courtesy of Similarweb, June 2022

So, you should probably learn how TikTok’s algorithm works ASAP.

In June 2020, TikTok revealed how its recommendation system selected videos in a post entitled, How TikTok recommends videos #ForYou.

Little has fundamentally changed since then, except the U.S. government is no longer trying to ban the social media platform.

TikTok’s For You feed presents a stream of videos curated to each user’s interests, making it easy for a user to find content and creators they love.

In other words, there isn’t one For You feed for over one billion monthly active TikTok users. There are a billion For You feeds tailored to what each user watches, likes, and shares.

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TikTok added, “This feed is powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”

And recommendations are based on a number of factors, including:

  • User interactions such as the videos they like or share, accounts they follow, comments they post, and content they create.
  • Video information, which might include details like captions, sounds, and hashtags.
  • Device and account settings like their language preference, country setting, and device type.

TikTok also revealed:

“All these factors are processed by our recommendation system and weighted based on their value to a user. A strong indicator of interest, such as whether a user finishes watching a longer video from beginning to end, would receive greater weight than a weak indicator, such as whether the video’s viewer and creator are both in the same country.

Videos are then ranked to determine the likelihood of a user’s interest in a piece of content, and delivered to each unique For You feed.”

On the other hand, TikTok said:

“While a video is likely to receive more views if posted by an account that has more followers, by virtue of that account having built up a larger follower base, neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system.”

So, what should you do next? First, read Miranda Miller’s article, 40+ TikTok Stats Digital Marketers Need To Know. Then, read my column, How TikTok’s Search Algorithms Power Content Discovery.

How Does The Pinterest Algorithm Work?

Pinterest got 409 million unique visitors worldwide in May. The platform received 945 million visits that month with an average session duration of 05:29.

With Instagram declaring it is “no longer just a square photo-sharing app,” this is the time to learn how Pinterest’s algorithm works.

The ranking factors on Pinterest relate more to engagement metrics and social shares, but it also involves keywords.

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And Pinterest autocomplete provides ideas by automatically suggesting semantically related modifiers to a core keyword.

Pinterest’s search feature then curates a user’s “feed” based on what they’re searching for and how those key terms are used in the Pins being shared by content creators.

Pinterest also categorizes and sub-categorizes topics to make it easy to find keywords for your particular niche.

To optimize your Pins:

  • Use long images: The optimal Pin size is 1,000 by 1,500 px or a ratio of 2:3.
  • Use eye-catching colors: Catch users’ attention and stand out with high-contrast colors.
  • Use enticing, keyword-rich titles: Entice users to click through to your content.
  • Use detailed descriptions: Include your target keywords in your descriptions.

Then, optimize your boards. Boards provide a great opportunity to tell Pinterest’s search engine how you categorize your products and/or organize your content, which will only aid visibility.

Finally, aim for engagement, which can increase your Pin’s (and your profile’s) visibility in search, increasing your traffic.

For additional information and advice, read Southern’s story, Pinterest Updates Algorithm To Surface More Content Types. Then, read Jessica Foster’s article, 12 Pinterest SEO Tips For High-Traffic Success.

How Does The LinkedIn Algorithm Work?

LinkedIn got 306 million unique visitors worldwide in May. The platform received 1.479 billion visits that month with an average session duration of 07:32.

So, social media marketers – especially ones at B2B organizations – need to know how LinkedIn’s algorithm works.

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In June 2019, Pete Davies, Senior Director of Product Management at LinkedIn, wrote a post entitled, What’s in your LinkedIn Feed: People You Know, Talking about Things You Care About. He explained, “The more valuable the conversation, the higher in your feed the post will be.”

How does LinkedIn’s algorithm know if a conversation is valuable? It uses the following framework:

  • People you know: LinkedIn’s algorithm looks at a user’s connections and prioritizes who they’ve interacted with directly through comments and reactions; the user’s implicit interests and experiences based on information in their profile; explicit signals, such as who a user works with; as well as who would benefit from hearing from the user.
  • Talking about: A lot of sophistication goes into understanding a good conversation. As a rule of thumb, better conversations are authentic and have a constructive back and forth.
  • Things you care about: LinkedIn’s algorithm also looks at whether the content and the conversation are relevant and interesting to a user. It considers a number of signals, including joining groups and following hashtags, people, and pages.

So, what should you do next? First, read Jessica Foster’s article, How The LinkedIn Algorithm Works & Optimizing For It. Then, read Matt G. Southern’s article, LinkedIn Debunks Algorithm Myths In New Video Series.

How Does The Reddit Algorithm Work?

Reddit got 237 million unique visitors worldwide in May. The platform received 1.669 billion visits that month with an average session duration of 09:59.

With Facebook setting its sights on video to regain its momentum, this is a good time to learn how Reddit’s algorithm works.

In June 2021, the official blog for Reddit posted Evolving the Best Sort for Reddit’s Home Feed. It provided insights into how Reddit determines which relevant posts to show users.

The post revealed that:

“Reddit’s systems build a list of potential candidate posts from multiple sources, pass the posts through multiple filtering steps, then rank the posts according to the specified sorting method. Over the years, we’ve built many options to choose from when it comes to sorting your Home feed.”

Here’s how each sort option recommends content:

  • “Hot” ranks using votes and post age.
  • “New” displays the most recently published posts.
  • “Top” shows users the highest vote count posts from a specified time range.
  • “Controversial” shows posts with both high count upvotes and downvotes.
  • “Rising” populates posts with lots of recent votes and comments.
  • ‘Best” uses machine learning algorithms to personalize the order in which users see posts.

For more tips and information, read the article by Brent Csutoras entitled, A Beginner’s Guide To Reddit: How To Get Started & Be Successful. Then, read Southern’s story, Reddit Makes Comments Searchable.

Why Should You Keep Asking Questions?

The latest data from SimilarWeb indicates that you should continue asking “Which social media platforms have the most users?” as well as “How do social media algorithms work?”

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Things change too quickly and frequently in this particular arena for anyone to think that past performance is even remotely indicative of future results.

More Resources:


Featured Image: Rawpixel.com/Shutterstock

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