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5 Value-Added SEO Benefits For Your Enterprise

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5 Value-Added SEO Benefits For Your Enterprise

SEO is often the number one source of leads.

However, while most businesses understand the importance of SEO, they may not be aware of all the additional value-added benefits of enterprise SEO.

Beyond a channel in its own right, SEO can benefit your bottom line across the broader organization.

Departments that work with enterprise SEO departments benefit in many ways.

It can also help to inform sales, build brand awareness, and provide insights and value to many areas of your business.

However, there is more value beyond the SEO channel’s impressive results.

A well-executed enterprise SEO strategy can have many advantages, externally in the digital world and internally across multiple areas of the enterprise.

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For example, it can help build brand awareness and distribute thought leadership.

Appearing at the top of SERPs does more for your business than you may think.

5 Value-Added SEO Benefits for Your Enterprise

1. Business Intelligence

Business intelligence (BI) has become an increasingly important aspect of enterprise SEO.

In many ways, it forms the backbone on which value-added benefits are shared across organizations – and indeed this article.

By harnessing the power of big data, BI provides insights that can help organizations increase efficiency and productivity while also better understanding their customers.

In particular, BI can provide timely insights into customer behavior and purchasing patterns, accurate tracking of sales and marketing performance, and instant alerts on customer issues and data anomalies.

This year, over 79% of marketers will look to business intelligence to help drive digital strategy and align to organizational objectives.

As the growth of big data continues to accelerate, more industries will likely adopt BI to gain a competitive edge.

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But it’s not just a matter of collecting data – it’s also important to analyze that data at scale to glean insights that can help shape your digital strategy and fuel interdepartmental success.

Analyzing historical and real-time SEO data at scale, content, digital, sales, and product, can help marketers understand customer needs and preferences.

See also  11 Tips For Running A Successful SEO Writing Business

The most successful marketers will use that information to make smarter, more informed decisions about their overall marketing and go-to-market strategies to align with their business goals.

By understanding consumer behavior trends and market drivers, businesses can make strategic decisions that will help them survive and thrive in today’s ever-changing landscape.

What’s more, by using this data to track demand and market volatility, businesses can pivot in real-time to meet the needs of their consumers.

Read More On SEJ

2. Brand Messaging And Reputation

SEO benefits your business, even if your website doesn’t rank first for every query.

By appearing on the first page of results, you can increase brand awareness and create more potential customers.

Even if searchers don’t click through to your website from the search results, they still see your brand name and become more familiar.

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This increased brand awareness can eventually lead to more traffic and conversions as people remember your brand when looking for a product or service.

Look at the bigger picture and consider the value of every first-page result.

In an age where we are constantly bombarded with messages, brand awareness is becoming more important in SEO.

The relationship is symbiotic, whether you’re promoting a new product or focusing on retention.

By ensuring your site is easy to navigate, simple to search, accessible, and – critically – credible, you will have set your business up for success.

Landing on the first page of results increases visibility and means you’re more likely to be viewed as a leader in your industry. And that means more media market share.

Read More On SEJ

3. Digital User Experience

We are in a new competitive age for the customer.

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Across the whole enterprise (not just Customer Success), all departments – from HR to Marketing – are under more pressure than ever to provide personalized experiences.

See also  Google’s New Technology Helps Create Powerful Ranking-Algorithms

SEO adds great value to all parts of an organization in this area.

Seemingly small details can make a big difference in customer satisfaction, so businesses need to look for ways to improve the customer experience continuously.

SEO can help businesses understand what online users are looking for and how they can improve their digital offerings by providing insights into customer behavior.

In addition, the personalization facilitated by SEO can help enterprises create more targeted and customized experiences for their customers.

As SEO professionals focus on Core Web Vitals and page experience, collaboration across enterprise departments such as content, UX, design, and IT are bonding.

This not only benefits SEO directly but also all of the above. Marketers can track their progress and ensure they provide the best possible experience for their users.

Organizations can quickly improve their page performance and create a more positive experience for their customers.

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4. Product Marketing

If you want to be successful in marketing your product, it’s essential to understand the problems that your potential customers’ problems.

Only then can you develop messaging and content that speaks to your product’s solutions

SEO provides several ways to get this understanding.

In many ways, SEO is one big user group. You can use it to engage with customers and find answers directly about their biggest challenges.

You can also use SEO data-led research to understand the challenges that people in your target market are facing.

There are a couple of ways SEO can help you with this.

  • First, the terms people are searching for reveal insights into questions they have, pain points they are experiencing, and aspirations they have for products. How much search volume reflects searches for a similar theme can quantify how big or small specific issues are for your audiences. Since search is one of the largest digital channels, it’s an appropriate sample size to quantify your market.
  • SEO can also help product marketing by analyzing what Google thinks people want to see when expressing specific pain points or aspirations.
See also  How the Google Search Algorithm Works

Product marketers need to know the experiences that matter and the messaging that resonates with audiences. Search algorithms can do a lot of heavy lifting for you.

Their ranking factors include dwell time and aspects that eliminate results that are not useful to the user.

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By looking at how the search result pages are laid out, what resources are winning high rankings, or what universal results are present – product marketers get a front-row seat for the arbitration between a customer challenge and a solution.

Organizing and structuring this interaction is a vital feature of an SEO program, and product marketers are well-positioned to use these insights.

By digging deep into your data sets and understanding the challenges your prospects face, you’ll be better positioned to market your product effectively.

5. WorkStream Support SEO Benefits

Enterprise SEOs can also help across many workstreams;

  • Alert sales and customer service on price changes and category rises/drops.
  • Automate dashboards and visuals to multiple departments with data that matter to them.
  • Help with transition and fuel optimized content for omnichannel campaigns.
  • Reach wider audiences with offline campaign synergy (TV, Digital, Search).

Conclusion

Enterprise SEO  is no longer an optional part of a comprehensive business strategy – it is an absolute necessity.

Industry insiders recognize that SEO benefits the whole organization – from the insights and context it provides to optimizing content it can deliver.

By providing valuable insights into how they view and interact with your brand online across every area, enterprise marketers can prepare for the future.

And as your market share grows, so does your enterprise in general.

More resources: 

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Featured Image: Jirsak/Shutterstock



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Surfer SEO Unveils New Semrush Integration

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Surfer SEO Unveils New Semrush Integration

Surfer SEO has a new growth management tool that includes backlink data provided by industry leader, Semrush.

Here’s what the integration means for users.

Surfer SEO

Surfer SEO is a machine learning tool used by SEOs to conduct keyword research, create content strategies, and generate AI outlines.

Companies such as Square, ClickUp, and Shopify use the tool, in addition to over 15,000 other brands and agencies.

Semrush

Semrush is an enterprise SEO tool marketers use to audit websites, conduct competitor analysis and develop content strategies.

IBM, TESLA, and Amazon are just a few companies using it, in addition to more than 10 million marketing professionals.

Starting today, Surfer SEO will use Semrush’s backlink data to expand Grow Flow task recommendations.

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Grow Flow

Grow Flow is like your friendly SEO AI assistant.

Described on the Surfer website as an “AI growth management platform,” the tool provides a few SEO tasks each week to help you stay on track — and not get lost in the overwhelming amount of information that comes with learning SEO.

For example, it may recommend adding keywords (GSC) that a website is ranking for but not explicitly speaking to in an article.

Screenshot from Grow Flow, June 2022

Or, the tool may recommend where to add internal links.

internal links_growflow_surfer seoScreenshot from Grow Flow, June 2022

It can also recommend new content topics that users can open in a content editor at the push of a button.

new content topics_content editor_growflowScreenshot from Grow Flow, June 2022

The integration with Semrush comes into play in the Grow Flow recommendations.

See also  How To Find SEO and Keyword Ranking Success on Google in 2022

Once you connect Surfer to the freemium Semrush account, you unlock new tasks.

connect semrush to surfer_growflowScreenshot from Grow Flow, June 2022

Voila – a list of referring domains every week pulled from your competitors!

Backlink research automated_Growflow_Surfer SEOScreenshot from Grow Flow, June 2022

Manually researching a competitor’s backlinks is a considerable drain on internal resources. Thanks to this integration, you’ll discover new opportunities automatically.

An Industry First

Until now, Semrush has not integrated with an SEO company.

Historically, Semrush has only integrated with Google Products like Search Console and Analytics, and social media networks like Facebook and Twitter.

It’s also worked with task management tools like Trello and Monday.com – but never a direct SEO competitor.

Semrush’s “SEO writing assistant” feature is a direct competitor to Surfer’s “SEO Content Editor”: one of its most popular features.

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So, why partner and offer this fantastic AI assistant to search marketers – for free?

I asked Tomasz Niezgoda, Surfer SEO’s Marketing Executive and Partner, how this partnership came to be.

“Pretty straightforward,” he said. “Semrush reached out to us with a proposition to integrate Surfer inside their marketplace [and] after some time, we decided to give it a shot and started working on this integration.”

From the beginning, Semrush felt like this would be a successful integration because it was applying its backlink data in a customer-oriented way.

“For Semrush, it’s a very meaningful integration. It allows Surfer SEO users to gain valuable link building insights and knowledge, which is crucial for ranking their content,” said Eugene Levin, President, Semrush.

What This Means

Two major SEO competitors are working together to create a free tool for small business owners and entry-level marketers to develop weekly best practices.

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Matt Diggity, CEO and Founder at Diggity Marketing, calls the tool “Simple. Efficient. Automated.”

“You get the list every week and gain immediate insights [into] which referrals your competition is getting. Then, you can start working on your own link-building strategy straight away.”

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The two giants hint that combining Semrush’s backlink data with the machine learning power of Surfer is only the beginning.

“We like each other,” said Niezgoda. “Maybe it’s just the first integration that’s coming.”


Featured Image: Screenshot from Grow Flow, June 2022

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