In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads Editor v1.5 has been released Details:...
When evaluating click-through rate (CTR) for keywords in Google Ads, we tend to forget that what we are looking at is not really giving us the...
In conversations with clients, I find myself using a phrase like, “We can do that, but we need to make sure we grease the wheels of...
Sometimes the world can be overwhelming – this year, in particular, has taught us all that. We recognise the need to take a step back from...
Dynamic Search Ads, or DSAs, have been around for a while, but most advertisers are not utilizing them to their full potential. If you are managing...
Google Ads and Microsoft Advertising have always been near mirror images of each other when it comes to search engine marketing. Generally, Google is the innovator...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting...
The travel industry has been hit, as expected, particularly hard during the world’s pandemic. Hotel closures and flight cancellations forced businesses to not only resort to...
Google last month dropped the deadline to force parallel tracking on video campaigns. The previous deadline was June 15, 2020. Before was March 31, 2020. It...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Shopping to incorporate free product listings —...