Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not...
Google’s John Mueller answered whether a content author’s expertise was important to Google’s algorithm because this plays such an important role in the Quality Raters Guidelines....
At Google I/O earlier last year, Google announced that it’s exploring a new technology called MUM (Multitask Unified Model) internally to help its ranking systems better...
Source: Outshine Furthering its ever-increasing bid for automation and ease, Google unveiled a new advertising beta last spring, that, in essence, combines all previous automated betas...
With Google on its way to over $200b per year in ad revenues, companies that aren’t yet advertising online should think long and hard about why...
Earlier this week, Google announced the Topics API, its latest ad targeting proposal aimed at replacing third-party cookies. This leaves Federated Learning of Cohorts dead in the...
Google says there are no plans for a Core Web Vitals badge in search results after proposing the idea when the metrics were first introduced. This...
Google has announced a brand new robots tag it will obey going forward, it is named indexifembedded. It lets you control if you want Google to...
Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states. This topic is discussed during...
Google admits its help documents aren’t always up to date and says it’s worthwhile doing your own research on recommended best practices. This topic is discussed...