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Google’s 2021 Web Spam Report Introduces Google SpamBrain

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Google's 2021 Web Spam Report Introduces Google SpamBrain

Google has published its annual web spam report and in that report, Google has named its machine learning based systems for spam identification with its own name – SpamBrain. SpamBrain is a new name but the technology, the AI, is from 2018, so SpamBrain is technically not new.

Here is what SpamBrain looks like:

1650626343 370 Googles 2021 Web Spam Report Introduces Google SpamBrain

Here are the high level metrics out of the 2021 Google webspam report:

  • ~6 times higher identification of spam sites
  • 70% reduction in hacked spam sites
  • 75% reduction in gibberish spam on hosted platforms
  • 99% “spam free” search results

To be fair, Google has been saying it has been 99% spam free since 2019.

SpamBrain is Google’s AI-based spam-prevention system that it launched in 2018 but never spoke about externally as SpamBrain.

Here is the 2020 spam report, then 2019, 2018 and 2017 and there were more.

So now we will see ads from SEOs on optimizing for SpamBrain?

Forum discussion at Twitter.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.



Source: www.seroundtable.com

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Google Search Console Was Down Today

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Google Robot Hurt Tired

Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone.

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.

Google’s Daniel Waisberg is 100% aware of the issue. He responded to some posts about the issue, saying, “we’re working on it.” John Mueller from Google is also reposting Daniel’s posts on X.

Here is what it looked like when you tried to access it while it was down:

Gsc 500 Error Down

Search Console went down at about 8 am ET and returned at 8:52 am ET.

Here are the posts on X from Daniel Waisberg of Google on this issue:

Who knows, maybe we will have a new Search Console feature when it returns?

Here are some of the complaints:

Update: At 8:52 am ET Google Search Console is back, the tool was offline for about 50 minutes.



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Google Testing New Flight Prices Rich Result?

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Woman Booking Flight Airport Google Logo

Google may be testing a new type of rich result for flight prices. This test shows a section under the flight search snippet that contains the dates, trip details and price.

This was spotted by Antoine Eripret who was able to trigger this numerous times, over numerous days, while in Spain. Here is his screenshot he posted on X:

Google Flight Prices Rich Result Test

He also posted this video of this in action for me:

Google Flight Prices Rich Result Test

Recently Google told us not to put flight prices in titles because those prices change too quickly. Maybe Google is testing updating those prices in more real time through the use of structured data and is thus more confident to show them as rich results and not title elements?

I don’t think Google officially supports flight schema but maybe they will soon?

Forum discussion at X.



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Google Merchant Center Automatically Creating Promotions

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Google Robot Clothing Store

Google Merchant Center has been automatically creating and applying promotions to some of your products over the Black Friday holiday season. The truth is, Google has been doing this for some time, but more are noticing this now because there are a lot of discounts going around this season.

In fact, the new Merchant Center does a lot of things for you, automatically.

Rachel Lowell posted about this on X and shared this screenshot that shows “Your promotions are live on Google.” “Google found promotions on your website. You can remove this connection at any time,” Google added.

Google Merchant Center Auto Promotions

Greg Finn suggested, “If you’ve got BFCM sales setup – double, triple check those promos.”

Forum discussion at X.



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