Research has shown that Gen Z consumers are increasingly looking to spend with brands that take a stand on social issues, with social media platforms providing...
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with...
Microsoft Advertising now requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences, the company said. “As part of...
The perfect storm has been brewing around digital identity for some time. We’ve got Google’s ever-impending deprecation of third-party cookies set to take effect in 2023;...
An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with...
Today, TransUnion announced a new collaboration with Epsilon, which makes audience insights from Epsilon’s database of 250 million consumers available for brands and agencies using TransUnion’s...
Mobile marketing platform InMobi has chosen Infutor as a data partner. It will supplement the first-party demographic data on its platform with data from Infutor’s True...
Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices –...
This could be a significant advance in Meta’s push to make WhatsApp an essential utility in India. Today, India’s Ministry of Electronic and Information Technology has...
Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring...