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Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring...
Effective marketing depends on knowing who you’re marketing to. In the digital world that’s becoming harder than ever as third-party cookies are phased out. Speaking at...
Today, Neustar (owned by TransUnion) announced a partnership with digital out-of-home (DOOH) network Captivate LLC. The move aims at improving audience segmentation and targeting capabilities for...
Creating a memorable brand takes a lot of time and effort. What do you need to start seeing results from your brand-building efforts? Well, there’s plenty...
Today, Salesforce introduced new features for their Service Cloud and Marketing Cloud. Marketers will be able to use more conversational intelligence and identity resolution capabilities to...
Google Ads announced a new policy that will go into effect on June 1, 2022. This policy is an update to the inappropriate content policy that...
As the connected-TV (CTV) space matures, advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This week, Yahoo expanded its partnership with Glewed TV, a...
![Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You]](https://articles.entireweb.com/wp-content/uploads/2022/03/Why-Your-Brand-Needs-A-Strong-Visual-Identity-5.jpgkeepProtocol-400x240.jpeg)
![Why Your Brand Needs A Strong Visual Identity [+ 5 Examples to Inspire You]](https://articles.entireweb.com/wp-content/uploads/2022/03/Why-Your-Brand-Needs-A-Strong-Visual-Identity-5.jpgkeepProtocol-80x80.jpeg)
Take a second to think about one of your favorite brands. A logo, storefront, color, or memorable ad campaign will likely pop into your mind. That’s...
Infutor’s suite of identity data and identity resolution services are now integrated in Snowflake’s Media Data Cloud. This allows Snowflake’s brand, agency, platform and publisher clients...
Adobe Advertising Cloud now supports LiveRamp’s RampID across a range of channels, including desktop display and video, mobile web and apps and connected TV (CTV). This...
