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Microsoft Advertising Adds Advertiser Identity Verification

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Microsoft Advertising Adds Advertiser Identity Verification

Microsoft Advertising now requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences, the company said. “As part of this program, advertisers will be required to undergo a verification process to establish their legal identity,” Microsoft added.

Google Ads has this requirement for certain verticals and industries as well, so this should come as no surprise the Microsoft Advertising is following suit.

Advertisers can use government-issued, photograph-included personal identity or business-related documents issued by appropriate regulatory authorities to complete this process with Microsoft Advertising. Microsoft said the process is highly automated and they have simplified “the procedure to ensure that advertisers can complete it quickly.”

Your business or individual name and operation country or region will be displayed to the searcher in this manner:

The current scope of the program has been restricted to advertisers belonging to specific verticals or unclear business models. The program is currently available in Australia, Brazil, Canada, France, Germany, India, the Netherlands, Poland, Mexico, Spain, Sweden, Switzerland, Ukraine, the United Kingdom, and the United States.

How does advertiser identity verification work?

(1) Microsoft Advertising will request advertiser identity verification for one or more of your accounts via email.

(2) Follow the instructions in the email request that you receive to complete identity verification. You may be required to verify your status as a business, an individual, or both.

(3) You must complete all identity verification related tasks within 30 days of receiving the email request or we will pause your account and your ads will not show. In that case, once you have successfully completed identity verification, we will enable your account and will start showing your ads again.

(4) Review and approval of your verification submission may take 3-5 business days to complete. To appeal a decision, please contact support. For more information on verification status, please see Identity verification status below.

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You can learn more in this help document.

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Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Product Grid Results Are Organic

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Google Search Results Rolls Out Much More Visual Design

We’ve been seeing a lot of grid-like formats with products and shopping results. We know some are ads and some are organic. John Mueller of Google just added official Google representative confirmation that many of these are organic – if you don’t trust that there is no ad label on them as evidence enough.

The other day, Dan Shure posted on Twitter this screenshot (click it to enlarge) of this grid product format and said “This is quite the search result page – there are up to SIXTEEN products below a SINGLE organic listing (in addition to the image carousels) and desktop is infinite scroll.”

click for full size

Well, yea, these are organic. John responded on Twitter saying “They’re organic results too. This is one of the reasons it’s good to dig into our ecommerce site guidance if you sell products.”

Honestly, like I said before, I am not a huge fan of these grid formatted results for products. At least, they should be in some “click to expand” feature so you can see more. So show one line of these results with a click to expand. It is just too much in my opinion, even if Google is confident of the intent of the query.

Also, not all of these image snippets need markup to work, although these with the pricing and reviews probably do…

Forum discussion at Twitter.

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Source: www.seroundtable.com

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