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Microsoft Advertising Adds Advertiser Identity Verification

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Microsoft Advertising Adds Advertiser Identity Verification

Microsoft Advertising now requires advertiser identity verification to ensure that customers see ads from trusted sources, which improves customer experiences, the company said. “As part of this program, advertisers will be required to undergo a verification process to establish their legal identity,” Microsoft added.

Google Ads has this requirement for certain verticals and industries as well, so this should come as no surprise the Microsoft Advertising is following suit.

Advertisers can use government-issued, photograph-included personal identity or business-related documents issued by appropriate regulatory authorities to complete this process with Microsoft Advertising. Microsoft said the process is highly automated and they have simplified “the procedure to ensure that advertisers can complete it quickly.”

Your business or individual name and operation country or region will be displayed to the searcher in this manner:

1655490463 92 Microsoft Advertising Adds Advertiser Identity Verification

The current scope of the program has been restricted to advertisers belonging to specific verticals or unclear business models. The program is currently available in Australia, Brazil, Canada, France, Germany, India, the Netherlands, Poland, Mexico, Spain, Sweden, Switzerland, Ukraine, the United Kingdom, and the United States.

How does advertiser identity verification work?

(1) Microsoft Advertising will request advertiser identity verification for one or more of your accounts via email.

(2) Follow the instructions in the email request that you receive to complete identity verification. You may be required to verify your status as a business, an individual, or both.

(3) You must complete all identity verification related tasks within 30 days of receiving the email request or we will pause your account and your ads will not show. In that case, once you have successfully completed identity verification, we will enable your account and will start showing your ads again.

(4) Review and approval of your verification submission may take 3-5 business days to complete. To appeal a decision, please contact support. For more information on verification status, please see Identity verification status below.

You can learn more in this help document.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Hanukkah Decorations Are Live For 2023

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Google Hanukkah 2023

Hanukkah (aka Chanukah) starts this coming Thursday night, December 7th. Google has added its Hanukkah decorations to the Google Search results interface to celebrate. Google does this every year and I expect to see the same rollout in the coming weeks for Christmas and Kawanzaa but for now, since Chanukah is in the coming days, we have the Hanukkah decorations live at Google Search.

Here is a screenshot of the Chanukah decorations as they look like on the mobile search results.

Google Hanukkah Decorations 2023

You can see it yourself by searching on Google for [chanukah], [hanukkah], but not yet [חֲנוּכָּה‎] or other spelling variations yet but it should soon. It looks better on mobile than it does on desktop results.

To see the past, the 2023 decorations, 2021 decorations, 2020 Chanukah decorations, 2019 Google holiday decorations, the 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 and so on.

Happy Chanukah, everyone!

Forum discussion at X.

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Google Pay Accepted Icons In Google Search Results

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Woman Checking Out Store Google Logo

Google seems to be testing a Google Pay Accepted label or icon in the Google search results. This label has the super G logo followed by the words “Pay accepted” words next to search result snippets that support Google Pay and notate such in their structured data.

This was first spotted by Khushal Bherwani who shared some screenshots of this on X – here is one:

G Pay Accepted Google Search

Here are some more screenshots:

Brodie Clark also posted some screenshots after on X:

Google Pay Accepted Google Search

I tried to replicate this but I came up short.

This is not the first time Google had similar icons like this in its search results.

Forum discussion at X.



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Google Discover Showing Older Content Since Follow Feature Arrived

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Dog Astronut Google Logo

Typically, Google Discover shows content that is less than a day old, but it can show content that is weeks, months, or even years old. However, typically, Google will show more recent content in the Discover feed. Well, that may have changed with the new Google follow feature.

Glenn Gabe, who is a very active Google Discover user, noticed that since the Follow feature rolled out, he has been seeing content that is weeks and months old way more often than before the follow feature rolled out. Glenn wrote on X that “this could also be playing a role. i.e. Google isn’t providing as much recent content, but instead, focusing on providing targeted content based on the topics you are following.”

It makes sense that if you follow a specific topic and if Google Discover only shows the most authoritative types of content, it might be hard for Google to find new content on that topic. So it does make sense that Google may show older content more often for that specific topic you follow.

Here are screenshots Glenn shared:

Google Discover Old Stories Follow

Google Discover Old Stories Follow2

Have you noticed this in your Discover feed?

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