In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious....
TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone.
Let’s face it – there are many marketing tactics that boost conversions. However, to make your marketing effective, leveraging the customer’s buying cycle is the key...
While many big brands test virtual storefronts, NFT drops and other metaverse activations, what does this mean for B2B marketers? The B2B playbook will evolve to...
Mobile marketing platform InMobi has chosen Infutor as a data partner. It will supplement the first-party demographic data on its platform with data from Infutor’s True...
A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years.
Blockchain is disrupting business models all over the world. Blockchain is a relatively new and rapidly emerging technology, which maintains a set of growing records termed as blocks using...
It’s not always easy to know how to use social media for your business. After all, it takes more than growing your following or posting randomly...
Keeping track of SEO trends is like hitting a moving target.
Event handlers will need to get the ticketing process right in order to manage visitors competently. The use of IoT, blockchain, AI and other intelligent technologies...