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How To Prepare Your Business To Leverage Blockchain



How To Prepare Your Business To Leverage Blockchain

Blockchain is disrupting business models all over the world.

Blockchain is a relatively new and rapidly emerging technology, which maintains a set of growing records termed as blocks using cryptography.


Source: Foley

Implementing blockchain in business will undoubtedly help marketers change the world entirely. But it is also essential that marketers understand the concept of blockchain technology thoroughly and have explicit knowledge about how it could be leveraged in their business. According to Payments Pulse Survey of 500 CFOs, only 6 out of 500 respondents had a concrete idea of how blockchain will transform their business into a more competitive one. This highlights the need for understanding the hurdles in the implementation of blockchain in any business and the steps to prepare a business for blockchain successfully.

Challenges Faced with Blockchain

Blockchain is an emerging and new technology and we cannot expect things to change radically overnight. Blockchain can contribute to the programmable economy through its unusual features such as enhanced security and reduced cost due to the elimination of third-party verification and improved digital transactions.


Source: Coin Telegraph

Despite numerous benefits, there are several challenges marketers face with the blockchain technology in their business. One of the potential difficulties is the gap between the current and the future worlds. Marketers are expecting positive outcomes in their trade with blockchain, but the truth is that blockchain is a foundational technology that needs some time to fulfill a marketer’s expectations. Another substantial challenge is the cost. Leveraging blockchain in business will lead marketers into spending high revenues on their infrastructure. Hence, these reasons have discouraged marketers from implementing blockchain technology.


Leveraging Blockchain in Business

Leveraging blockchain in business needs a clear understanding of how blockchain will profit your business and understand how it must be implemented appropriately. The list below shows few steps that every organization must follow to accelerate their organizational growth with blockchain:

  • Comprehend the concept of blockchain: This seems to be the fundamental step and is one of the most critical steps that every business user must inculcate. Understand what blockchain technology is, what it offers, how competitors are implementing the technology, and how your business can benefit from it. Having a clear understanding of the technology will help marketers leverage it more smartly and gain positive outcomes.

  • Identify the hidden opportunity: Identifying opportunities for your organization is a standard step that every organization follows, but here business users must identify the obscure chances as well that will help them gain impactful insights of where precisely this technology can offer amazing gains.

  • Identify the customer demand: Business drives because of customers. The business that fails to fulfill a customer’s requirements burns out gradually. Hence, organizations must identify their customer’s desires and perspective to stay ahead in the competition. Leverage blockchain and use them to reduce the transaction costs, impress customers by providing them with enhanced security, and eliminate the intermediaries. Moreover, organizations must build a relationship of trust and loyalty with their customers. All this will help companies retain their old customers, attract new customers, and keep their customers happy.

  • Learn as the technology grows: Blockchain is a new, undiscovered, and exciting technology. It is evident that no business user will have a clear understanding of how this technology will boost their business. It is beneficial if companies take slow and gradual steps to learn how it works, how it can profit, and how it can provide the very best to the customers.

Blockchain technology is growing; take your time to experiment with blockchain. Having a thorough understanding of how to leverage blockchain in business will undoubtedly land you up with successful business use cases.

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Artificial Intelligence in the 4th Industrial Revolution



Artificial Intelligence in the 4th Industrial Revolution

Artificial intelligence is providing disruptive changes in the 4th industrial revolution (Industry 4.0) by increasing interconnectivity and smart automation.

Industry 4.0 is revolutionizing the way companies manufacture, improve and distribute their products. 

What Makes Artificial Intelligence Unique?

Artificial intelligence (AI) makes it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks.

It allows computers to think and behave like humans, but at much faster speeds and with much more processing power than the human brain can produce.

AI offers advantages of new and innovative services, and the potential to improve scale, speed and accuracy. 


There are 3 types of artificial intelligence:

  • Artificial narrow intelligence (ANI), which has a narrow range of abilities.

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  • Artificial general intelligence (AGI), which is on par with human capabilities.

  • Artificial superintelligence (ASI), which is more capable than a human.


Artificial intelligence can also be classified as weak or strong. 

Weak AI refers to systems that are programmed to accomplish a wide range of problems but operate within a predetermined or pre-defined range of functions. Strong AI, on the other hand, refers to machines that exhibit human intelligence.


Artificial intelligence has several subsets:

Most AI examples that you hear about today – from chess-playing computers to self-driving cars – rely heavily on deep learning and natural language processing.

What is the Fourth Industrial Revolution?


The Fourth Industrial Revolution is the current and developing environment in which disruptive technologies and trends such as the Internet of Things (IoT), robotics, virtual reality (VR) and artificial intelligence (AI) are changing the way modern people live and work. The integration of these technologies into manufacturing practices is known as Industry 4.0. 

The first industrial revolution used water and steam power to mechanize production.

The second used electric power to create mass production.


The third used electronics and information technology to automate production.


The fourth Industrial revolution is characterized by a fusion of technologies that is blurring the lines between the physical, digital, and biological spheres, with rising emerging technologies, as real AI, Narrow AI/ML/DL, robotics, automation, materials science, energy storage, the Internet of Things, autonomous vehicles, 3-D printing, nanotechnology, biotechnology, neurotechnology, cognitive technology, and quantum computing. It implies radical disruptions to everything, industries, jobs, works, technologies, and old human conditions. In its scale, scope, complexity, and impact, the AI transformation will be unlike anything humankind has experienced before.

The Role of Artificial Intelligence in the 4th Industrial Revolution

Artificial intelligence is making companies make the best use of practical experience, even displacing traditional labor and becoming the productive factor itself. 

It offers entirely new paths towards growth for manufacturing, service, and other industries, reshaping the world economy and bringing new opportunities for our societal development.

As AI begins to impact the workforce and automation replaces some existing skills, we’re seeing an increased need for emotional intelligence, creativity, and critical thinking.

Zvika Krieger, co-leader of the World Economic Forum’s Center for the Fourth Industrial Revolution.

Deploying AI requires a kind of reboot in the way companies think about privacy and security, As data becomes the currency of our digital lives, companies must ensure the privacy and security of customer information.

Businesses will need to ensure they have the right mix of skills in their workforce to keep pace with changing technology. 


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