With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate....
You’re probably in a competitive market if you sell fashion accessories, premium gadgets, or consumer-packaged products. With competitors, consumers, and cultural trends shifting quickly, it can...
NLP is helping companies determine how customers perceive and refect on their brand via sentimental analysis. The quintessential art of listening is more impactful for businesses...
Google Analytics 4 (GA4) is revolutionizing the world of web analytics and marketing. With its advanced features and capabilities, advertisers can now gain a deeper and...
Increased brand awareness is something that every company strives to obtain. Brand awareness is a term used to describe the degree customers can recognize a product...
Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion’s Raj Nijjer joins me on the SEJShow to discuss marketing...
Online shopping is booming as people become more comfortable buying online as opposed to in-store. It’s easy, comfortable, and convenient, with the possibility of finding a...
Opinions expressed by Entrepreneur contributors are their own. The digital marketing landscape has undergone a drastic shift. No longer can marketers rely on traditional marketing channels...
In 2020, IBM ran a study on consumer behavior and found that most consumers are willing to change their shopping habits to be more environmentally conscious....
TikTok has proven to be an incredibly powerful tool for businesses. In fact, the platform generated an estimated 1.9 billion in revenue in 2020 alone.