As technology continues to evolve, the question of how to craft a meaningful customer experience (CX) remains constant. Successful brands have customer experience almost down to...
Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction...
The 2022 MarTech Salary and Career Survey, created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field....
Are you thinking about integrating content marketing into your online campaigns? Want to learn the stats and trends before taking the plunge? The team from Oberlo share...
As digital-first customer behavior accelerates, marketers have adopted equally critical mandates —customer satisfaction and growth. Because data is central to this dual mandate, we sought to...
If you’ve never heard of a T-shaped marketer, you might think we just made it up. But, we swear—it’s a thing. And it’s a pretty big...
In preparation for “The state of marketing operations” panel discussion for MarTech Spring 2022, Kim Davis, Kimi Corrigan, Milton Hwang, and I discussed current trends in...
Regardless of what type of marketing you specialize in, there are 3 foundational skills you need to understand while building your business. Cydney D’Costa, Associate E-Learning...
These four steps are geared toward newbies, but they can also help established digital marketers determine where they should specialize. Today’s short, sweet, and snackable episode...